Click Here to go to the Marketing & Promotion Archives
Eurocell
Sponsors Chesapeake FC
Continuing
on the company’s theme of investing in its workforce and the community,
Eurocell has decided to become the
official shirt sponsor of Chesapeake FC.
The under 12’s team competes in a local Derbyshire league and is
managed by Martin Ashton who works at the company’s Cheesborough
Ponds Distribution Centre. ‘I am looking forward to the new season
and am grateful for Eurocell’s support. Hopefully we can discover
the next Wayne Rooney!’ said Martin Ashton.
Tel: 01773 842 100
Email: mailto:marketing@eurocell.co.uk
Web: http://www.eurocell.co.uk
Pilkington
Activ™ Team Overcomes Adversity to Complete Industry Sailing Challenge
Final
Having
only taken part in the Industry Sailing Challenge for the first time last
year - when they finished 8th out of 17 teams in the first round - a crew
of Pilkington employees has now surpassed
this achievement at the 2004 event, with the team reaching the finals
and finishing in 11th place overall.
Celebrating its 18th year in 2004, the Industry Sailing Challenge is the
largest corporate sailing event in the world. Created by yacht charter
and watersports company Sunsail UK, the Challenge has become the definitive
sporting event in which to compete against other businesses and attracts
all types and sizes of entrant, from household brand names to smaller
organisations. The format of the event is extremely demanding: during
initial heats, crews of up to six people per boat sail twice non-stop
around the Isle of Wight, a tough task as winds are notoriously high in
the area and the Sunsail yachts used for the race are usually manned by
a team of eight. The Grand Final of the Challenge – which took place
at the beginning of July - included two nail-biting inshore races and
one circumnavigation of the island.
Skipper
John Brighouse once again headed the Pilkington team, which this year
sailed under the Pilkington Activ™ banner. While the initial heats
saw the waters remain relatively calm, sailing conditions changed significantly
for the Final, says John:
‘We had to battle against really strong winds for the final race
but we fought well and thoroughly enjoyed the event. The style of racing
required for the two inshore circuits was very different from the rest
of the race, and it was something we found very hard as we didn’t
have a lot of experience in that area. However, we had done a lot of planning
for the circumnavigation and it paid off. We were actually in about 6th
place at the half way stage. Unfortunately, in the end we experienced
a problem with the spinnaker off St Catherine’s Point and dropped
a few places, but I am still extremely proud of what we achieved.’
Demonstrating the true strength of spirit for which die-hard sailors are
traditionally renowned, John says that the team will be back for an even
bigger and better performance at next year’s event:
‘As a team, we felt much stronger this year – we worked well
together and our sailing skills are improving all the time. Having sailed
the event twice now, we know exactly what we need to do to hone our technique
and we plan another entry – and hopefully an even better result –
for the 2005 event.’
The full Pilkington Activ™ team was as follows: John Brighouse (Skipper),
David Whatham, Bill Pardoe, Peter Watters, Mike Ball and Stuart Norman.
Web: http:// www.pilkington.com
Glazerite
Open Days Kick- Start an Anticipated Summer Boom
Veka
fabricator Glazerite Windows recently
held two Open Days which were assisted by the appearance of the famous
Veka Big Rig mobile exhibition unit. The event was such that Glazerite
has already seen an increase in demand from both new and existing customers.
Glazerite
Windows, based in Wellingborough in Northants, is one of Veka’s fastest
growing fabricators, having increased production capacity four times over
in just four years since the company started life in 2000. Glazerite currently
despatches around 450 windows per week to the trade but has recently made
a number of strategic investments to enhance its service still further
and increase production capacity. These include a 3000 sq ft extension
to the company’s factory and a £340,000 investment in a new
Haffner saw and prepping centre, plus the recent installation of Business
Micros’ state of the art ‘Evolution’ production software.
Jason Thompson, Co-Director of Glazerite alongside John Hewitt and James
Westley believed it was important to promote these developments in the
right way:
‘We felt that our existing customers needed to be made aware of the
new initiatives we have taken to improve and substantially increase our
capacity while maintaining our high standard of quality of service all
of which are equally important to ourselves and our customers. We were
very keen for our customers to meet our staff to increase good working
relationships and enabling them to put ‘names to faces’. The
open days were ideal for these purposes: we gave away holiday vouchers
in a prize draw which was won by Classic Conservatories. We also held
a Maco UK sponsored golf day, which went down very well with our attendees,
and there was a good atmosphere throughout the events.’
‘Some of our major suppliers also attended, which we also thought
was important,’ says Jason. ‘We were particularly pleased with
the support we received from Veka and Maco. The Big Rig always impresses
people and we found it really useful to show people exactly what was available
rather than just telling them. The Big Rig enabled us to display and demonstrate
our comprehensive range of windows and doors such as vertical sliders,
stable and composite doors to great effect’.
Mark Rogers, Sales & Marketing Director of Veka plc was delighted
with the event:
‘The Glazerite story is one of real success through hard work and
a determination to deliver excellent customer service and Veka is proud
to have been part of this
success story.’
Glazerite, which supplies a wide range of doors, windows and conservatories
to the trade, was also presented with its ISO 9001 approval certificate
during the events.
Its sister company, Double R Glass and Roofing, which manufactures sealed
units and roofs, has also achieved all relevant European standards. The
company offers its customers a same-day ‘emergency’ turn round
service and is proud of its reputation for personal service and flexibility.
Says Jason:
‘We are really pleased and encouraged following our Open Days –
they were definitely well worth doing, and I now think that we’ll
achieve our goal to be producing up to 600 windows per week by the Autumn.’
Web: http://www.vekauk.com
James
Rotherham who works in the Eurocell
design office is competing in the John Noble Motorsport EMAMC Rally Championship.
James who rallies throughout the country is currently lying 1st in class
and 4th overall in the championship after 5 rounds.
‘This is the third year Eurocell have agreed to help with my costs
and it has been invaluable. I hope to continue my recent run of good form.’
said James Rotherham, Eurocell.
Tel: 01773 842 100
Email: mailto:marketing@eurocell.co.uk
Web: http://www.eurocell.co.uk
Total
Conservatory Roof Systems Rises to the Challenge Once More
Having
sponsored the inaugural Glassex Challenge in 2004 and been impressed with
the professional standards and commitment the company witnessed, Total
Conservatory Roof Systems has announced that it will once again
sponsor the Glassex Challenge in 2005.
Total
Conservatory Roof Systems has been involved in the design, manufacture
and supply of roofs in the UK for many years and has experienced success
with exporting its roof system to America. The company says that it is
currently enjoying extensive growth in the UK market, a success that it
puts down to listening closely to customers, thorough market research
and service excellence.
Joseph Solomons, Sales & Marketing Director for Total Conservatory
Roof Systems, says that the company is proud to be given the opportunity
to sponsor the Glassex Challenge once more:
‘What really struck us during last year’s Challenge was that
the entrants enjoyed taking part but also took their heats very seriously.
Each team really wanted to be the best, and that’s the spirit that
fuels the vast majority of professionals working within this industry.
We feel that events like the Glassex Challenge promote high standards
of professionalism and we share the desire to achieve these standards.
‘I also believe that Glassex is the most appropriate setting for
something like this. As the main industry event, it attracts serious buyers
who take pride in their businesses and want to find the best products
and solutions for their needs. It’s all about benefiting the industry
as a whole, so it’s only right that the Challenge should take place
there.’
The Glassex Challenge, which made its debut appearance at Glassex 2004,
was one of the event’s most popular feature areas. Teams from all
over the country installed a door, a flat window, a bay window and a conservatory
roof, and were judged on speed, finish, health and safety issues including
overall quality of workmanship. Prizes were awarded each day to the team
that achieved the best combined score across each installation. The overall
winners were presented with DeWalt prizes and Glassex Challenge trophies.
Other sponsors of the 2005 event will include the Glass Qualifications
Authority (GQA).
Budding Installation Teams of the Year should contact Jennifer Calvert
on 0208 277 5208 or email mailto:glassexteam@emap.com
to register their interest in taking part in the Glassex Challenge 2005,
13 – 16 March inclusive at the NEC, Birmingham.
The
British arm-wrestling champion in the 70 kilogram weight category is tying
in the strength of his right arm with the strength of PVCu windows. Twenty-three-year-old
Stephen Kirlew, of Milton Keynes, is being sponsored for his trip to compete
in the World Championships in South Africa, by Kömmerling
fabricator Affordable Window Systems.
Stephen,
whose father, Peter, is proprietor of one of Affordable’s trade customers,
PMK Windows, has already beaten the German, Swiss and American national
champions and is tipped as a serious contender for the World title in
his weight bracket. The sponsorship deal with Affordable will go towards
the cost of flights and accommodation.
Stephen has recently had to develop a new technique, following an injury
which won’t be healed before the World Championships in November.
He damaged a cartilage in his wrist last year, which is likely to need
an operation. ‘Because of the injury, the most popular technique
- the hook - puts too much pressure on my wrist.’
He
is now perfecting a second technique, known as the outside method, or
the top roll, which focuses on bending the opponent’s wrist back
by putting pressure on their fingers. It means having to be extremely
quick off the mark, inflicting the top roll on the opponent before he
can use the inside technique on Stephen.
Eddie Gaughan, Managing Director of trade fabricator Affordable Window
Systems, says it’s important to encourage competitors, and support
them to go as far as they can. ‘It’s particularly important
in minority sports which receive little or no funding.
‘Without adequate sponsorship, talented sportsmen very often have
no chance of achieving their full potential. Stephen has already gained
national success and recognition - Affordable Windows is pleased to support
him in his dream of becoming World Champion.’
Now with around 100 regular trade customers, Affordable manufactures Kömmerling
window systems from a three-acre site, and with an investment of over
£1m in the latest technology, has a capacity of 3,000 windows a
week. PMK has been an Affordable customer since starting up two years
ago. Says Peter: ‘I’ve tried a lot of windows over the years,
but the strength of the Kömmerling brand and Affordable’s back-up
is like the strength in Stephen’s arm - phenomenal!’
In
spite of the supply of windows, doors and conservatories for hundreds
of successful installations each month, the manufacturing quality, product
performance and high standards practised by the Corby
Windows Group and their trade customers is usually unheard
of and unseen - until now!
Windows, fabricated by the Corby Windows Group have appeared ’On
The Box’ in a television programme called ‘Our House’,
a new house renovation show on Britain’s leading lifestyle channel,
UKTV Style – weekends from 10am. In a fresh approach to home improvement
television, the aspirations, designs and capabilities of a host of nationally
known TV home make-over experts are featured in this thirty episode series
on a channel watched by over nine million viewers.
An ordinary looking, fifties style, red brick detached house in the north
Kent Borough of Bexley has been transformed into a thoroughly modern dream
home with contemporary lighting, wood block flooring, chic paintwork and
curtaining, and up-to-date insulation levels including easy to maintain
and great looking PVCu windows from the Corby Windows Group.
Twelve replacement frames, fabricated by the Corby Windows Group using
Rehau 60mm Tritec profiles were supplied and installed. High security
hardware, locking handles and compliance with the requirements of Part
L and FENSA have upgraded the fenestration to the most up-to-date standards,
ready for the new occupiers who can be certain that the window make-over
will perform to the highest standards for years to come.
Tel: 01536 409100
Ultraframe's
Guild Membership Guarantees Trust for Customers
B
& P Windows
says membership of Ultraframe's Registered Conservatory Installers scheme
(URCIS) approved by the Guild of Master Craftsmen guarantees a good service
to the company's customers and builds on its long reputation of trust.
B & P Windows was presented with its member's certificate at the Ultraframe
showroom in Clitheroe. Business partner Stephen said he and his partner
Paul Pritchard were very proud to be a part of the scheme.
He said: 'We are absolutely delighted to have been accepted for membership
of URCIS. We have been in business now for 22 years and work hard at providing
the ultimate service for our customers. This accreditation gives our customers
confidence in both the product and the company.'
To be accepted for the scheme B & P had to pass an installation test
to demonstrate the company's ability to do the job to the highest standard,
then undergo a number of vetting and selection procedures including homeowner
references. The company has now committed to Ultraframe annual training
and regular monitoring of its performance.
Ultraframe's Sales Director, Peter Allen said: 'The Guild is the most
comprehensive scheme of quality accreditation in the industry, promoting
the highest standards of workmanship and service. By selecting a company
from the scheme homeowners will be selecting an installer who has met
the Guild's vetting criteria, uses 100% Ultraframe roofing systems and
has passed an assessment installation course.
'It allows the customer to make an informed choice of contractor and assures
them of an excellent level of service and quality.'
Web: http://www.ultraframe.co.uk
Eurocell
Continues Eastwood Sponsorship
Following
on from last year’s successful season, where they won two cups as
well as promotion to the Unibond Division 1, Eurocell
Profiles and Eurocell Building
Plastics are looking forward to sponsoring
Eastwood Town for this coming campaign. Eastwood kicked off their home
campaign on the 24th of August with a 1-0 victory over Telford AFC.
Eastwood Town have also made a number of signings to help their cause
notably Richard Lybird who has previously played for Middlesbrough, Notts
County and Lincoln. ‘We cannot wait to get going this season, the
confidence we have after last season should help us to mirror our success
of last year.’ said Keith Smith, Chairman, ETFC.
Tel: 01773 842 100
Email: mailto:marketing@eurocell.co.uk
Web: http://www.eurocell.co.uk
The
Right Solution from Thermasure
Portal
Products
is demonstrating its confidence in the performance of its Thermasure wood
grain panel with an industry promotion.
It
is offering to replace any defective woodgrain panels with one of its
Thermasure panels, providing the failed panel is returned to its Cheltenham
factory for inspection. Participants don't have to be existing customers,
however the offer is limited to one door panel per customer.
Having recently expanded its range of woodgrain panel finishes, the company
believes its product is one of the most reliable on the market. The Thermasure
panel is available in Rosewood, Sherwood Oak, Walnut and Mahogany to match
all leading frame profiles.
Explains Portal's General Manager, Peter Cole: ‘We're putting our
money where our mouth is to show how reliable our woodgrain panels are.
Woodgrain door panels are still failing in the UK through temperature
extremes causing them to crack and bow.
‘This causes a lot of frustration for suppliers and homeowners alike,
with some companies, offering a 10-year guarantee, forced to supply panels
that inevitably need replacing every two years or so,’ continues
Peter.
‘Using Thermasure panels saves companies the time and expense of
replacing inferior panels. Through careful design and proven quality construction,
Thermasure provides the right solution,’ he adds.
Woodgrain represents around 16% of the English panel market and nearly
30% in Scotland - where some of this country's greatest temperature fluctuations
are to be found. Since 1999 when Portal developed a sustainable solution
to woodgrain door panel failures, tens of thousands of Thermasure panels
have been installed for satisfied customers.
Key to the panel's performance is COMPAX, a new thermoplastic modified
polycarbonate material, which is now used in the construction of all Portals'
Thermasure door panel skins and has passed stringent independent tests
conducted by the BBA, consistently out-performing alternative PVC and
ABS woodgrain materials.
The Thermasure panel construction incorporates a number of additional
features that help the product to perform. Panels have a vented core that
allows expanding gasses to escape to the door sash, thus preventing any
build-up under the mouldings which can cause blistering, and a patented
PORTAPACKA system, that allows room for the COMPAX skin to expand and
transfers any packing pressure to the plywood core.
Tel: 01242 267000