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New
POS Display Stand from Freefoam
Freefoam
recently introduced its new POS Display Stand. The stand has been well
received by Freefoam's customers as it enables them to display and distribute
a number of different Freefoam brochures and guides to their customers.
The POS Display Stand has pockets for holding a number of Freefoam's A4
size brochures and DL size leaflets and guides. Customers commented that
its design is great from both a functional and aesthetic perspective,
and it's a very useful sales tool.
Brendan Hyland, Freefoam's Marketing Manager, added that ‘the introduction
of this POS Display Stand is among a large number of new initiatives aimed
at adding value to the Freefoam brand from our customers' perspectives.
We are very happy that it has been well received and look forward to introducing
many more similar initiatives over the coming weeks and months to benefit
our customers.’
Freefoam is a manufacturer of PVC-U and PVC-UE building products for roofline
and rainwater applications.
Tel:
01604 759871 in the UK, 021 4911055 in Ireland
Email: mailto:marketing@freefoam.com
Web: http://www.freefoam.com
GTI
In-House Exhibition makes the Rounds
GTI
recently held an in-house exhibition of its low entry cost PVC profile
bending systems at the company's manufacturing plant in Luton.
26
companies visited GTI by appointment over the 4 day show which provided
live demonstrations of profile cutting, bending, welding and cleaning
using window sections provided by Eurocell Profiles.
A special showroom was constructed in the factory for the event. This
permitted hands-on experience of profile bending for the visitors to see
just how easy it was to produce shaped windows.
Although some of the attendees were already familiar with the process,
for many it was completely new. Adding a profile bending facility to their
businesses has the potential of improving customer service and enhancing
profits.
GTI delivers, installs, commissions and provides operator training for
all the equipment supplied and sees after sales support as a vital component
of the service it provides.
As with all Kombimatec machines they are fully guaranteed for 12 months
without quibble.
GTI Kombimatec has an extensive partner reference list and invites window
fabricators and profile suppliers to visit the design and manufacturing
plant in Luton, England to see machines being built to high exacting standards.
Please call 01582 455 934 to arrange a visit or alternatively view products
on-line at http://www.kombimatec.com.
DIY
SOS is the popular BBC TV programme that provides a lifeline for DIY botchers
- or those who live with them. Early in August, HW70 fabricator, Cash
& Carry Windows received an SOS from the programme's production
team. Joint Managing Director Terence Clark took the call.
‘It was a simple request for a U-PVC front door,’ says Terence,
‘the difficulty was that it was required in double quick time. In
the end we made, glazed and delivered the door in less than two days.
‘We had no hesitation in becoming involved with the project. Every
time I have seen the programme I have enjoyed it. It was fascinating being
part of the production process and seeing some of the work that goes on
behind the scenes to get the programme to air. We are just sorry that
we didn't get to meet any of the presenters, though our driver did when
he delivered the door.’
‘The property was a terrace house in Longridge, near Preston. The
half-glazed front door proved ideal, letting in loads of light, a traditional
problem with terraced houses. We chose a climbing rose pattern for the
glass and I think the finished article was very attractive’.
As a thank you for the the company’s help Cash & Carry windows
will get a credit at the end of the programme and the company's details
will be listed on the DIY SOS website, which receives over half a million
hits every day.
Ian Clarke, Cash & Carry's other MD says, ‘I can't wait to watch
the programme when it goes out sometime in the New Year. Seeing our door
on the TV and knowing that eight million other people are also seeing
it will make me very proud. I imagine I shall feel a bit like Wayne Rooney's
Dad!’
Major
investment in marketing by Aztec Conservatory
Roof Systems is set to help its customers continue to win profitable
business. The company is unveiling a range of tools designed to help its
customers.
A new advertising campaign for the trade is being executed, emphasising
the ease of fabrication and fitting of an Aztec roof, its competitiveness
and benefits of working with Aztec, building on the ethos laid down earlier
in the year of the support Aztec gives its fabricators.
A comprehensive portfolio of new marketing literature is being produced,
developed in conjunction with Aztec customers to deliver an end-product
that meets as many of their requirements as possible, presented in a quality
way. The literature will emphasise the quality of the Aztec system, its
impact on the overall conservatory and helping end-users understand the
considerations in specifying a conservatory.
The literature is reinforced by plans to enable Aztec fabricators to benefit
from the Aztec resource to develop their own, bespoke websites.
Aztec’s marketing and business development manager Kerry Connon observes,
‘Aztec maintains its product is already proven in the current price-competitive
market as its order book continues to grow, and more fabricators move
into roof fabrication using the Aztec system, or switch from a competitive
option.
‘The premium quality sector of the conservatory market is becoming
more sophisticated in its marketing.
‘We need to ensure we give our customers all the support they need
to succeed, not only in providing quality marketing tools but identifying
business opportunities for them, and working with them to maximise the
potential of that. Most fabricators do not have the resource to be able
to invest in a major marketing programme: we have that resource and will
do that for them, working in partnership to grow their business.’
Tel: 01942 720044
Email: mailto:enquiries@aztecsystems.co.uk
MRA
Shortlisted for Best Agency in Construction Marketing Awards
Fact-based
PR and marketing specialist Michael Rigby Associates
(MRA) has reached the finals of the Agency of the Year category in The
Construction Marketing Awards 2004 on its first attempt. The awards are
organised by EMAP Construction Network and supported by CIMCIG (Chartered
Institute of Marketing Construction Industry Group). The Award for Agency
of the Year is for any agency, whether advertising, business development
or PR, that has performed for clients, changed perceptions and made a
measurable difference. ‘This is something that is always our objective
on behalf of our customers,’ explains Fiona Lund, Business Development
Director of Michael Rigby Associates. ‘We are delighted to be one
of just three agencies to be shortlisted in this category.’
The Awards, to be presented in December, are for marketing and business
development best practice within the construction supply chain. Tracy
Collins, Head of Events at Emap comments on the award entries this year:
‘The prestigious Awards, now in their fourth year, are universally
recognised as a unique and highly regarded measure of excellence in construction
marketing and business development. This year the Judges had a really
hard job on their hands. The quality of entries was higher than ever.’
‘The PR we do at MRA is different,’ continues Fiona. ‘We
call it ‘fact-based marketing’ and measuring results is a key
part of what we do. Unusually we combine both PR to create advantage,
and market research to measure the result. We specialise in creating new
markets, repositioning brands and high-level campaigns to change perceptions
or proactive defence when brands are under attack. We are also members
of BMRA, the professional research body, and have BS7911 the recognised
standard for market research.’
Tel: 01453 521621
Email: mailto:fiona@521621.com
Aztec Helps Win British Gold and Break World Record
Britain has won its first Paralympic gold medal ever- with help from Aztec Conservatory Roof Systems.
The
Haydock based company, a conservatory roof system provider which markets
on the speed with which its system can be built, sponsors the Yasumitsu-Schlapp
cycling team, based at Manchester Velodrome. The team’s Ellen Hunter
provides the ‘eyes’ for visually impaired rider Aileen McGlynn,
who together have won Gold in the 1km tandem time trial, simultaneously
breaking the world record.The pair clocked up speeds of 50kph, completing the 1km in just 1m 11 seconds. It is the first time the pair has competed in the Paralympics. They went on to win another Silver medal in the championships.The success is especially sweet for Ellen: she broke her back racing last year and was told she may never ride again.
Andrea Ingram, Yasumitsu Schlapp team manager, commented ‘Ellen has shown incredible courage since her accident and performed superbly. Her success in Athens is a superb tribute to her and her commitment to the sport, and due in no small part to Aztec’s sponsorship which has enabled us to send our top cyclists further afield to gain the competitive experience they need, invest in the equipment and reduce financial constraint.’
Aztec Conservatory Roof Systems’ managing director Colin Bennett, added, ‘It is great to see Britain succeed, and be at the pinnacle of sport. It is a good feeling that Aztec as a company has helped achieve that, albeit in a small way.’
Aztec has been backing the Yasumitsu Schlapp team for two years. Colin said, ‘Aztec has an on-going commitment to help British athletes in areas that otherwise do not receive the financial support. Speed cycling fits well alongside our ethos of providing a system that is simpler, better and faster than the competition, and the team is local to us.’
Tel: 01942 720044
Email: mailto:enquiries@aztecsystems.co.uk
Freefoam,
a manufactuer of PVC-U and PVC-UE building products for roofline &
rainwater applications, wishes to congratulate David Reynolds, Contracts
Manager with Highline Building Plastics, Barnsley, who won a brand new
Siemens MC60 mobile camera phone for shots he submitted of recent installation
work carried out using Freefoam products.
The photos are of a Care Home in Catcliffe, South Yorkshire, where Freefoam
Magnum fascia and hollow soffit in Light Oak woodgrain finish were installed
to complement the Light Oak windows. The work was carried out by the Highline
installation team on behalf of Pacy & Wheatley Construction of Doncaster.
Tel: 01604 759871 in the UK, 021 4911055 in Ireland
Email: mailto:marketing@freefoam.com
Web: http://www.freefoam.com
Aztec
Customers get Revved up
Conservatory
roof fabricators were ‘firing on all cylinders’ when Aztec
Conservatory Roof Systems hosted a Classic Car Day.
The
Haydock-based company treated a group of customers to a day driving classic
cars round the Cotswolds with TV presenter, motoring journalist and former
racing driver Tiff Needell.
After meeting at Birmingham, the guests drove a Maserati Ghibli, Aston
Martin DB7, Bentley Mulsanne, E-Type Jaguar, Porsche 911 Super Sport Targa,
MG-TF and a Ferrari Mondial on a route to Broadway, where Aztec provided
lunch at the luxurious Dormy House Hotel, and back to Birmingham. Strategic
change-over points en-route ensured everyone had a drive in each of the
cars.
Aztec directors Colin Bennett, Steve Pike and John Sales with sales manager
Gordon Cooke and marketing & business development manager Kerry Connon
selected customers specifically for their enjoyment of cars and driving,
giving each the opportunity to bring their own guest - business partner
or customer.
Said Colin, ‘The smiles on our customers’ faces at each change-over
point and the end of the day was proof enough of what a brilliant, unforgettable
day they’d had.
‘To us, the day gave synergy to our marketing theme of ‘simpler
better faster’: we used Tiff and the E-Type in our corporate video,
and Tiff has joined us on stand at Glassex, so the classic car day with
Tiff was a logical progression. It is also somewhat different to traditional
corporate entertainment events- and Aztec prides itself on giving customers
something different!’
The Classic Car Day was one of a series of corporate events being staged
by Aztec, to thank its customers for their business.
Tel: 01942 720044
Email: mailto:enquiries@aztecsystems.co.uk
Ritec
Prize goes to K2
Ritec
customer Iain Whittaker, General Manager of K2, was the lucky winner of
a DVD player in a Silicone Eater special prize draw following this year’s
Glassex at Birmingham. The delighted winner was presented with his prize
at K2’s Bolton plant by Stuart van Dort, Ritec’s UK Sales Manager.
Silicone Eater SE-550, which was launched by Ritec last year, dissolves
unwanted silicone sealant from glass or any surface where the silicone
should not be. In the factory, sealants may contaminate glass, framework,
equipment, conveyors, tools, workbenches and floors. During installation,
sealants can be accidentally spread onto glass, framework or other surroundings.
And after installation, some sealants ‘bleed’ onto glass and
framework, causing unsightly marks and staining.
Visitors to the Ritec stand at this year’s Glassex were offered a
free sample of Silicone Eater so that they could try it out for themselves.
This was accompanied by a questionnaire to find out how well the product
worked for them, and Ritec donated £1 to the Macular Disease Society
for each questionnaire returned.
Tel: 020 8344 8210
Web: http://www.ritec.co.uk
To
complement the 5-point system brochure, Sarnafil
Roof Assured installers can now take advantage of the new larger
than life display system at local shows. A real crowd puller, the professional
stand was launched at The Homebuilding and Renovation Show.
‘It’s the perfect backing for the freestanding display with
the floating tap water feature to show off this premium single ply PVC
flat roofing system.’ says the company.
Contact: Bob Newall
Tel: 01603 748985
Email: mailto:robert.newall@sarnafil.co.uk
Customers
Benefit from Freefoam Brand Audit
Freefoam
will introduce several new customer-focused initiatives over the coming
weeks and months as a result of a recently completed brand audit. The
brand audit was conducted by an independent research company and identified
perceptions of Freefoam held by a wide range of existing and prospective
customers, and by employees. Audit recommendations will result in a number
of new initiatives to meet and exceed customers’ product and service
expectations.
Among these is the introduction of a large range of new guides, brochures
and point-of-sale materials that will be available to all Freefoam customers,
including a detailed Fixing Guide for Installers; a New Build & Specification
Brochure outlining the diversity of products and services available to
Architects and Specifiers; a desktop Point-Of-Sale Display Stand to display
brochures and guides; and a Product Wall Chart providing an overview of
Freefoam products.
Other initiatives include providing CPD (Continuing Professional Development)
seminars to Architects, Specifiers and other professionals in the construction
industry, which have already begun; the introduction of a number of new
products; and the introduction of a new corporate identity consisting
of a new, evolved logo and design that will be incorporated into a complete
new suite of literature, point-of-sale materials, truck livery and related
media.
Brendan Hyland, Freefoam’s Marketing Manager, comments, ‘The
world’s strongest brands share a number of important attributes.
Top of the list is that the brand should excel at delivering the benefits
customers truly desire. This brand audit has identified the benefits desired
by the customers and markets that we serve, and has identified a number
of initiatives that will provide these benefits. Implementation of these
initiatives over the coming weeks and months will add significant value
to the brand from our customers’ perspectives and will contribute
to our goal of becoming the No. 1 Manufacturer of roofline products in
Northern Europe.’
For more information, contact Freefoam directly on 01604 759871 in the
UK, 021 4911055 in Ireland, or email mailto:marketing@freefoam.com
Web: http://www.freefoam.com
Bolton
Netball Team Shows Absolute Determination to Reach the Top
A
netball team of nine women sponsored for the first time this year by trade
fabricator Absolute Windows Ltd of
Bolton has already proved its worth by moving up a division in just one
season. The Absolute Windows team played with such resolve in this year’s
Bolton Summer Netball League that it has moved from Division 5 to the
top of Division 4, and has high hopes of achieving further progression
in Division 3 next season.
Led by Captain Hallima Kasseum and Vice Captain Gaynor White, the Absolute
Windows team started life five years ago and is made up of nine regular
players ranging in age from 24 to 42 years old. While the original objective
of the team was simply to keep fit and have fun at the same time, Gaynor
White says that they are now aiming much higher:
‘Over the years, and because we have got to know one another and
our relative strengths much better, our playing has improved enormously.
Whereas we used to just enjoy playing for the sake of it, we have now
developed a stronger competitive streak and are really working hard to
get better and better. We now train regularly and play at least once a
week. We want to do as well as we possibly can because we think are a
strong, winning team.'
As the team grew in skill and ambition, its members decided that they
needed a sponsor to help spur them on. Team member Sarah Dance suggested
talking to brother-in-law Jim Dance, Director of Absolute Windows Ltd,
and convinced him to come and watch the team play. Says Jim:
‘I was really impressed with their speed and skill on court. Netball
is actually a very fast-moving game and it takes a lot of hard work and
determination to become good at it. I thought the team deserved our support
and I am very proud of what they have achieved so far.’
Gaynor White believes that the Absolute Windows team has what it takes
to get to the top:
‘Quite a few of the teams playing in the Bolton League include younger
members that actually play for the County, so I think we’ve done
really well to get this far in competition with them. We are a very good
team with real potential, and having a sponsor has given us the confidence
to believe we can do even better. We are setting our sights high for the
Winter season.’
The team members are:
Hallima Kasseum
Gaynor White
Sarah Dance
Joyce Elder
Elaine Gaskall
Katherine Canning
Helen Aitken
Paula Quinn
Alethea Faulkner
Contact: Jim Dance
Tel: 01204 394006
Email: mailto:jim@absolute-windows.co.uk
Web: http://www.absolute-windows.co.uk