|
Click
Here to go to the Marketing
& Promotion Archives
Sapphire
gets a Kick out of Boxing Sponsorship
Newton
Abbots Sapphire Window Systems
put its clout behind the womens kick boxing world title fight.
The Network Veka fabricator and installer sponsored the top of the bill
bout between Paigntons Karen nine millimetre Ousy and
Trisha TNT Hill from the USA. It was local girl Karen who
came out victorious, putting three world titles under her belt.
There were 11 fights in total, with the British and South West belts also
up for grabs at the ERC Centre, in Torquay. More than 1,000 fans turned
up for the events, showing how popular the sport has become.
This is the third time weve sponsored a kick boxing event,
says Sapphires Managing Director Dave Darby. They have always
been well attended and we will certainly think about doing it again.
Sapphire used Vekas Little Rig exhibition vehicle at the event,
and was helped on the day by Vekas Andy Goodman and Network Vekas
Peter Ward.
Sapphire Windows Systems, Dave Darby, 01626 337550. Network Veka, John
Ogilvie, 01282 473170
Picture
Caption:World title winner Karen, left, with Dave Darby of Sapphire Window
Systems and Trisha TNT Hill.
Lister
Trade Frames Enters the Uzone
Lister
Trade Frames Ltd
of Stoke on Trent recently hosted the Uzone Roadshow. Uzone is the name
of the new conservatory roofing system from Ultraframe which slashes installation
times by half, and we all know that time is money.
Over 25 companies attended on the day and the response was extremely positive.
So positive in fact, that 12 roofs were sold on the day. Listers business
development managers also praised the roadshow and said they found the
presentation informative and it opened a whole new area of sales potentials,
particularly as prices start below £850.
Phil Warren, Sales Director of Lister Trade Frames commented 'It was a
great day. We were overwhelmed by the customer interest in this new product
and they were all impressed by the presentation and the product. We were
amazed to take 12 orders for the Uzone roof on the day! But even more
important has been the customers enthusiasm when they have fitted their
first roof, its an amazing new product.'
Tel: 01782 205605
Email: mailto:sales@listertf.co.uk.
Web: http://www.listertf.co.uk
Hull
Bowling Team gets a Hallmark Boost
Hallmark
employee and keen bowler Trevor Baileys Hull based ten pin bowling
team has received a helping hand from the company in its bid to top the
city league. The team known as the Hallmark Hawks has received
sponsorship from Hallmark Group that allows them to compete in style with
distinctive team shirts.
Trevor, who has worked for door panel, GRP and laminated products manufacturer
Hallmark Group for seven years, plays with his team up to twice weekly
at AMF Bowling Hull in Sutton Fields Industrial Estate. The team has already
established a winning streak, finishing top of the Hull league two years
ago, and is currently leading the league table for this years tournament
above 17 other teams. The Hallmark Hawks boast a wide range of bowling
averages, with Trevor himself having achieved an impressive recent score
of 208, and the team is also planning to compete in several national tournaments
later this year, including the British Open Championship in September.
Trevor is looking forward to seeing what the team can achieve:
A lot of people who compete do take it rather seriously - we do
it because its great fun, but doing well is a fantastic bonus. Its
a good feeling being on the way to topping the league again this year,
and well be proud to wear our new shirts. Hallmark is a very sociable
company and Im pleased that people here have taken an active interest
in supporting us outside of work as well.
Tel: 01482 781111
Email: mailto:hallmark-panels.demon.co.uk
Web: http://www.hallmark-panels.com
Top
of the League Installation for Soccer Star
Salisbury
based Quantal Approved Installer Castlegate
Windows has installed a conservatory for soccer hero, Nick
Holmes, who played for Southampton Football Club when they won the FA
Cup in 1976.
The
externally powder coated aluminium roof of the 5-bay Victorian style conservatory
is glazed with 25 mm heatguard polycarbonate, to ensure a comfortable
living environment all year round.
Established four years ago by Managing Director Neville Beal, Castlegate
is very much a family business, installing windows, doors and conservatories
to trade customers right across central southern England.
The company recently moved to larger premises to cope with an increased
volume of work. Neville explains, I put the success of our business
down to the fact that we always put our customers first, offering a complete
turnkey conservatory package, from the initial plans right through to
completion of the project.
We offer top quality materials and ensure excellent workmanship
by using our own teams of installers. Our customers prefer the unique
Quantal roof for its pleasing traditional styling, its strength and its
durability.
Nick, who made over 500 professional appearances for the Saints, is now
manager of Salisbury City Football Club, that plays in the Dr Martins
Southern League. Neville is also a director of the Wiltshire team.
As a keen football fan, I was delighted to have the opportunity
to mix business with pleasure, and install the conservatory for Nick.
We recently built an unusual shaped one for Salisbury City talent scout,
Graham Daish, concludes Neville.
Web: http://www.quantal.co.uk
Shield
Conservatory Tested by Nespaper & TV Critic Gary Bushell
Synseal
customer, Waterford Windows, recently put the Shield Conservatory to the
ultimate test when they fabricated and installed a 6x3.5m Edwardian conservatory
for the famous newspaper critic Gary Bushell.
'It
took 10 weeks from the time we received the enquiry to the time the job
was completed,'explains Colin Woodward, Partner of Waterford Windows.
'Gary was so impressed he wrote us a letter to say thank you.'
The letter read thanks for a job well done. Id recommend Waterford
Windows to anyone for product, service and price. 'We knew the Synseal
conservatory was good,' continues Colin, 'but to get an endorsement from
such a critical person, is praise indeed!
They
also back up a good product with complete and reliable deliveries that
enable us to keep to our schedules and provide our customers what they
want, when they want it.'
http://www.synseal.com
Quality
Sales Support Materials from Swish
Swish
Building Products
has a range of sales support literature and products designed exclusively
for the use of Swish Approved Installers, enabling them to differentiate
their offer in the market place.
As
members of the Swish Approved Installer Scheme, roofline and cladding
installation companies have access to an extensive product range which
carries a nationally recognised brand name, synonymous with quality, and
full technical and marketing support at all levels. says the company.
The suite of sales materials available only to Approved Installers includes
a Sales Presenter and Drop Card, both of which can be over-printed with
the Installer's contact details. Each carries a clear message to the customer
of the advantages of cellular PVCu roofline and cladding, and how it can
enhance their home.
A lightweight roofline model has been exclusively designed by Swish for
salesmen to highlight the different features, and comes in a handy carrying
case. Also available is a briefcase fitted with samples of all major profiles
and finishes available.
And for the consumer to take away and read at leisure is a magazine-style
brochure full of lifestyle photography and interesting facts, so they
can make an informed decision on installation choices.
Once the installation has been finished the customer is presented with
a guarantee statement, completed by the installer, which guarantees the
work and products used for 10 years. For a really professional image,
Swish also supplies 'Installer Working' boards, flags, vinyl stickers
for showrooms and vehicles, and a selection of work clothes and hard hats.
Swish Building Products is one of the market leaders in the manufacture
and supply of low-maintenance cellular PVC-U building products.
Tel: 01827 317200
New
Sales Aid Makes A Strong Case for Whiteline
The
Whiteline Group, the South East specialist trade fabricator
of PVCu windows and doors, has introduced a series of new sales presentation
cases featuring samples of the Goldline range of products. Launched as
part of the companys constant drive to help installers create a
competitive edge and increase their sales effectiveness, the new cases
have been specifically designed to meet the requirements of both glazed
and unglazed customers.
Manufactured in strong but lightweight ABS, the cases come in three product
colours - white, mahogany and golden oak and support both the 70mm
and 58mm product ranges.
The company researched the market before determining the precise content
of the cases. As Peter Hand, Sales and Marketing Director said, Its
all very well introducing new sales aids for our customers, but unless
they reflect what the consumer needs to make an informed choice they would
be falling short of their potential impact and effectiveness.
Samples displayed in the cases include handles, hinges, a Bay Post assembly,
150mm cill with end cap, a framed trickle vent, corner sample and spacer
bars.
Tel: 01323 747526
Email: mailto zoe_gibbons@whiteline.ndo.co.uk
Autumn
offers from RoofWright
'We
want to make sure all our customers are using the latest version 5.4 with
its improved window editor, graphics, refinements and additional features.
£150 + VAT will upgrade your current Bronze version to 5.4 and includes
12 months maintenance and support. £299 + VAT will upgrade your
Bronze 5.4 to Silver*. says RoofWright.
Upgrading to Silver will give you a whole new system for accurate
pricing. By incorporating your various supplier prices into the price
matrices, youll be able to produce much more accurate quotations
and create a straightforward and reliable means to ensure that all elements
of the job are included in the estimate.
Telephone 0161 426 1120 to place your order by credit card or send a cheque
made payable to RPS Ltd.
*providing you have a current Maintenance & Support Contract, if not
£150 + VAT charge applies.
On
the Road with Versatile
'Exceptional
design that offers a unique aesthetic appeal and outstanding ease of installation.
Thats the consensus from installers who have been viewing the Versatile
Roof System while its been out on the road recently.
Mike
Griffths, who joined Versatile Limited as new business development manager
earlier in the year commented, The response weve received
has been fantastic. Theres no doubt that the system provides a unique
range of benefits and a substantial differentiation from our competitors.
The design, which allows the beam to act as an integral gutter, not only
saves considerable installation time, but also adds to the appearance
of the finished product. With its GRP ridge and ring beam, the system
provides structural integrity without compromise to aesthetics and is
capable of producing an infinite variation of standard and bespoke conservatory
designs.
As part of the Burles Group, Versatile collaborates with sister company,
fabricator Modplan Limited, to offer a full conservatory package, as well
as stand alone roof kits. A recent event held in the Veka Big Rig at Castle
Combe racing circuit, gave visitors the opportunity to see the benefits
of product choice and outstanding service that the two companies offer,
both singularly and together, and how their working practices offer total
reassurance.
Versatile director, Kevin Barnard, considers that seeing is believing
and thats why the Versatile team are currently undertaking a number
of road shows across the country. Installers are busy people and
unless they can see the system first hand, its difficult to believe
that the benefits we offer are not just hype.
Trials undertaken by Versatiles design team, have compared
installation times to competitor offerings and have proven that at least
one whole day can be saved on site using the Versatile Roof System.
The benefits are not just aimed at the installer either, concludes
Kevin, the neat, smooth finish and elegant profiles have massive
consumer appeal and the roof is as simple to fabricate as it is to install!
The Versatile roof system will be on display at various trade outlets
across South Wales until the end of the year. Simply call 01495 247233
and ask for the road show venues and time slots.
Growing
your Business with Profile 22
From lead generation techniques to
literature design, Profile 22 customers
benefit in a variety of ways from their systems company's marketing support
services. And they are all neatly encapsulated in a bright and attractive
brochure available now.
The
12-page document explains the marketing elements to help customers to
grow their businesses, such as lead generation, off-the-shelf support
material and training, and offers a quick checklist to ensure a well-run
showroom.
It also highlights Profile 22's industry training courses which are held
several times a year at the Telford-based Customer Support Centre.
All the advice is based on the company's 20-year plus history of helping
its customers develop their businesses. Profile 22's Marketing Services
Manager, Sharon Rees explains: Just one call to us gives our customers
immediate access to a complete marketing resource. It's all there - just
ask.
We can prove that marketing works and isn't expensive if used correctly.
With our help and guidance, customers can avoid costly and time-consuming
mistakes, adds Sharon.
Tel: 01952 290910
Web:
http://www.profile22.co.uk
Eurocell
Agrees to Sponsor Eastwood Town F.C.
Eurocell
Profiles
and Eurocell Building Plastics have
agreed to sponsor Eastwood Town for the 2003/2004 football season. Eastwood
are currently playing in the Northern Counties League but have hopes of
returning back into the Unibond League, a stepping-stone to the conference,
as soon as possible. A number of new signings this season have helped
Eastwood progress up the league as well as having a good FA Cup run where
they reached the third qualifying round. The picture shows the team at
their Coronation Park ground, before their recent FA Cup match with Stocksbridge
Park FC which they drew 1-1.

Back
Left Corner Paul Cox (ETFC Coach) Back Row Right Corner
Bryan Chambers (Manager). Front Row Centre Left Keith Smith (Chairman)
Front Row Centre Right Neil Riley (Eurocell).
Eurocell becoming our major sponsor for this season has really helped
Eastwood Town. We are now able to make improvements to both the ground
and playing staff which will stand us in good stead for the future.
said Bill Matthews, Eastwood Town Commercial Director.
Eurocell 01773 842 100
TRM
Grabs 'Window of Opportunity' with Coldseal
Times
Right Marketing (TRM), the Gatwick based full service agency, has won
the £5 million media and creative account for the double glazing
company Coldseal Group. The media
was previously held by MediaEdge CIA , Manchester, and the creative by
Huet & Co.
TRM will review creative and media strategies for the newly formed Coldseal
Group which was recently established after its takeover of the Coldseal
and Bryco companies.
Trevor Inch, managing director of TRM said: We are delighted to
be working with the new Coldseal Group on a national basis, and look forward
to developing the companys lead generation through carefully planned
campaigns. Our team will work closely with Coldseal Groups regional
management to ensure we deliver the right creative, media and service
solutions.
Samantha Houghton of Coldseal commented: We wanted an agency who
could offer original creative solutions to keep us ahead of the competition
and to ensure we become the number one double glazing company in the UK.
We also
wanted an agency which offered a professional service, creativity and
media expertise all under the same roof.
GO
TO MARKETING ARCHIVE INDEX PAGE
RETURN
TO HOME PAGE
|