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Pilkington
Encourages Fabricators and Installers to get 'ProActiv™' with the
World’s First Self-Cleaning Glass
As
sales soar of Pilkington Activ™,
the self-cleaning glass, Pilkington has launched Pilkington ProActiv™,
a scheme designed to provide a range of marketing and technical support
services and materials to help the trade at all levels to market and sell
the product.
Pilkington
ProActiv™ offers an on-line support service that will provide access
to marketing support materials, which make it easy for the trade to learn
about and promote Pilkington Activ™. In developing a range of materials
and services Pilkington carried out research with 100 suppliers before
finalising the details. In response to the research a full range of literature
including consumer brochures, POS material, training materials, certificates
of installation, advertisement blocks and much more will be available
to order on-line. Back up from a dedicated technical advice team is also
available through Pilkington ProActiv™.
The free Welcome Pack contains details of how to register along with a
range of items, including an audio training CD, time-lapse video footage
of the Pilkington Activ' process, samples of the consumer brochure and
new installation certificate, a mousemat, technical and marketing advice
sheets, and a range of other materials.
Registered companies will be called each quarter so that Pilkington can
gather feedback, and to discuss how Pilkington can support their marketing
activities and assist with sales growth. The Pilkington ProActiv™
scheme will act as a channel for companies to obtain information and guidance
in addition to promotional items for Pilkington Activ™ self-cleaning
glass. Also, by registering for Pilkington ProActiv™, companies will
also be added to the list of Pilkington Activ' suppliers published on
the website.
Pilkington Building Products' Marketing Director Matt Buckley believes
that Pilkington ProActiv™ is unique in the glass industry: ‘I
do not believe that there has ever been anything like Pilkington ProActiv™
before in the flat glass industry. We are continuing to back Pilkington
Activ' with a great deal of resource, and as a result sales are well ahead
of target and growing fast. In order to continue this growth we are providing
this full support package to enable our customers to reach and convert
their customers at every level.’
Added Buckley: ‘Pilkington Activ™ is proving to be an excellent
sales closer for anyone prepared to learn about the product, and to market
and sell it professionally. Pilkington ProActiv™ provides all that
is required for anyone to participate in the success of Pilkington Activ™.’
Anyone who has not received a telephone call from Pilkington regarding
Pilkington ProActiv™ may obtain further information by calling the
Pilkington Technical Advice Service on 01744 692000, or by emailing mailto:proactiv@pilkington.com.
Web: http://www.pilkington.com
Andy
Firth, who works as a fitter in the Eurocell
Garage, races in the MGOC Championships.
MGOC stands for MG owners club by the way and not only did Andy compete
in this competition at Brands Hatch in front of 10,000 spectators he came
third.
Tel: 01773 842 100
Email: mailto:marketing@eurocell.co.uk
Web: http://www.eurocell.co.uk
Haydock-based
Aztec Conservatory Roof Systems is
executing a programme of roadshows.
At strategic venues, the company is setting up a presentation and fabrication
area, demonstrating the key benefits of the system, and enabling potential
customers to try their hand at fabricating and building it.
Aztec claims its premium quality system is designed in such a way to cut
fabrication and build time by up to 30% on a standard roof, enabling a
pro-rata increase in production capability and profit. Additionally, the
company says that fitters prefer the Aztec system because of its simplicity
and minimal number of components, and the installer finds time-consuming
and costly ‘snagging’ virtually eliminated.
Explains
Gordon Cooke, Aztec sales manager, ‘The industry is still growing
so fast that people are so busy running their businesses on a day to day
basis, they don’t have the time to take out to look at developments
and new suppliers in the market. We are making it easy for them, by taking
our developments to them: they only need allocate an hour or so to investigate
a way of increasing their bottom line by potentially 30%!’
The Aztec roof uses only 10 core components. Aztec Conservatory Roof Systems
has evolved its product range to create roof systems which offer a spanning
capability of up to 4.5m on the standard range and flexibility in design
and glazing options.
Its ridge can accommodate all common formats of glazing-16mm, 25, and
35mm. A separate gazebo ridge uses natural forces for strength and integrity,
to create free-standing conservatory-style buildings, or to overcome problems
where conventional formats would create asymmetrical designs. The system
can also be fabricated to offer dual pitched, lean-to, gable end and dormer-style
conservatories.
Independent tests showed the Aztec system would withstand the worst weather
experienced in the UK, with wind loadings of up to 200 pascals. Its design
also means it is proven to be weather resistant, with minimal risk of
rain penetration.
Full
details of roadshow venues for 2004 are available from Aztec.
Tel: 01942 720044
Email: mailto:enquiries@aztecsystems.co.uk
Windowlink's
Interbuild win-a-scooter prize draw winner was 17-year-old apprentice
plumber Ashley Jones from Wells in Somerset. He won the mini petrol motor
scooter after visiting the software company's stand at the show.
Ashley is apprentice to his uncle, and is also studying at SCAT - the
Somerset College of Arts & Technology - where he is at the end of
his first year with two to go.
He takes competitions and prize draws seriously, having won a dishwasher
and a fishing rod in the past. ‘My Dad told me to enter every competition
I could,’ says Ashley, ‘so I entered this one twice.’
Giles Hayhurst, Windowlink's Managing Director, says, ‘It is great
to see the scooter won by an visitor from outside the obvious circle of
people we usually see at exhibitions, and it has gone to someone who will
clearly get a great deal of enjoyment from it.’
Tel: 0870 7701640
Web: http://www.windowlink.com
Digital Camera for Freefoam Installer
As
part of a new initiative by Freefoam Plastics
to extend its library of installation and work-in-progress photographs,
Belfast based glazing and roofline installation company, Fairco McIllhagga,
submitted photographs of recent roofline work carried out using Freefoam
products.
The company received a new Canon Powershot G5 digital camera in recognition
of the quality of the shots.
Fairco has been manufacturing and installing PVC windows for the domestic
sector for over 67 years and more recently ventured into the field of
PVC fascia and soffit, fitting quality approved lead-free Freefoam systems.
The company’s growth in roofline has been fast and sustained with
the number of its installation teams quickly growing to six over the past
15 months.
‘Fairco is an example of a progressive customer-focused company investing
in developing its markets through improved customer service and sales
support,’ comments Ralph Mitchell, Area Sales Manager.
Any installer using Freefoam products can submit photos of their company’s
work for consideration for the Freefoam Library by emailing them to mailto:marketing@freefoam.com
Or you can call Freefoam for more details on 01604 759871 in the UK or
021 4911055 in Ireland.
A BBA - Number One for Quantal
An
advertisement for the BBA accredited Quantal Conservatory
Roofing System was recognised by the British Board of Agrément
when it won first prize in its recent marketing competition.Alan Thomas, Sales and Marketing Director of the BBA, presented an engraved rose bowl for the winning design at Interbuild. Jonathan Mellor, Divisional Marketing Manager, Epwin Group, accepted the award on behalf of Quantal.
Using a clever play on words, 'A BBA - music to your ears from Quantal', the advertisement explains the many benefits of the Quantal roofing system.
The Quantal conservatory roofing system features a polyester powder coated aluminium external finish, internally clad with PVCu for thermal efficiency.
Tel: 01626 832355
Web: http://www.quantal.co.uk
Eastwood
Town Celebrates Treble Success
Eurocell
sponsored Eastwood town has added further silverware to the Club’s
already impressive trophy cabinet. As well as winning the league cup,
Eastwood has collected the Nottinghamshire Senior Cup and gained all-important
promotion to the Unibond First Division.
‘Well
what can I say, a fantastic season, I came here and the club was in a
mess, now we have won both cups and are moving up the leagues. The town
is really buzzing after this my first season at the helm. Lets hope we
can keep our stars here as well as adding to our already strong playing
squad.’ Keith Smith, Chairman Eastwood Town F.C.
Adding to the achievements of the Club was its impressive victory in the
Nottinghamshire Senior Cup, played at Notts County’s ground, Meadow
Lane.
Playing Hucknall Town in the Final, Eastwood were massive underdogs, due
to the fact that Hucknall had just won promotion to the Conference as
Unibond Premier League Champions by a country mile. A goal down early
on Eastwood battled back and a wonder goal by Wael Nazha sealed the Club’s
famous victory.
Tel. 01773 842 100
Email: mailto:marketing@eurocell.co.uk
Web: http://www.eurocell.co.uk