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AGS
Promotes PVC Flat Roofing on Peak Time TV
Known
in Devon and Cornwall for its professional marketing, AGS
Home Improvements has added Sarnafil
pvc flat roofing to its television advertising programme.
Simon Wootton, AGS Marketing Officer, comments: ‘AGS puts its reputation
first and takes on only the best products. We've been using television
since 1987. Our overall market strategy is to maintain very high awareness
of AGS and promote our full range of home improvements which now includes
windows, doors, conservatories, blinds, roofline and Sarnafil. It's a
brand awareness campaign. It works by boosting the impact of our normal
lead generation activities.
‘AGS started using Sarnafil about 16 months ago. The roofing material
comes in different colours including terracotta, grey, and blue. Although
one and half times more expensive than alternatives, it lasts three to
four times longer. The BBA assessment is a great selling point too. We
have the training, guarantee, and assurance from Sarnafil to give us the
confidence we need to sell it.
'Filmed in the summer of 2003, the new ad was launched in the autumn.
The 30 second ad includes film footage of AGS' customers keen to get their
moment of fame on the telly. Released periodically through January, February,
and March, there's a break over Summer before re-commencement in the Autumn.
The ad is run from Friday to Monday peak time and covers all of Devon
and Cornwall.'
Tel: 01603 748985
Email: mailto:andy.ball@sarnafil.co.uk
CertainTeed
Gears Up Again with 2002 Daytona 500 Winner Ward Burton
CertainTeed
Corporation,
the North American building products manufacturer, expands its marketing
partnership in 2004 with NASCAR Nextel Cup driver and 2002 Daytona 500
winner Ward Burton (that's him in Car 22, having a bit of a spin).
For
the fourth consecutive year, Burton will represent the entire CertainTeed
line of building materials, including: roofing, siding, windows, insulation,
fence, deck, railing, foundation systems and pipe products. As part of
the partnership, Burton will appear on behalf of the company at 12 select
NASCAR races at CertainTeed-sponsored hospitality venues as well as the
company's Little Rock, Arkansas commercial roofing plant in April. More
than 2,000 professional contractors and distributors are expected to attend.
'I'm proud to have CertainTeed as an on-going sponsor. Since 2001, they've
been dedicated to my success - something my fans and I really appreciate,’
said Burton. ‘Having grown up in a family construction business,
I truly appreciate quality building materials - especially those made
by CertainTeed.’
The strong partnership continues to be a great success through mutual
support between CertainTeed and Burton. Burton's understanding of the
building materials industry helps him relate well with CertainTeed contractors.
By that same token, contractors enjoy meeting Burton and cheering him
on during each race.
‘Many of our contractors and distributors are big racing fans. Being
involved with NASCAR is a great way to bring our customers together and
show them our appreciation,’ says Mike Loughery, Communications Manager
for the CertainTeed Exterior Products Group. ‘Burton is a perfect
fit because of his understanding of our business. It makes NASCAR that
much more fun when we can cheer for someone we know well.’
This year, Burton sports the colours of a new team from behind the wheel
of the No. 0 NetZero HiSpeed Chevrolet. During his career, he has earned
seven pole positions, five victories, 24 Top-five finishes and 79 Top-10s
in 322 Winston Cup starts. His most memorable victory came in 2002 when
he captured the coveted Daytona 500.
Web: http://www.certainteed.com
UAP's
‘World Famous Easter Egg Promotion'
Every
year UAP, the UK supplier of decorative
door furniture, runs its Easter Egg promotion and each year the promotion
gets bigger and bigger. John Cross, Sales Manager of UAP says, 'We have
already had a considerable number of customers telephone us as early as
February to ask when our promotion is going to start.
'The promotion is simple, UAP send their customers free Easter Eggs on
orders over a certain value.' John says, 'It adds a bit of fun to everyday
business and our customers obviously look forward to it, even the most
die hard customers say that receiving a few free Easter Eggs puts a smile
on their face, and that of their children. For them it is an Eggstra special
occasion.
'The UAP promotion is so popular it is beginning to take on a life of
its own, so much so that UAP have cheekily titled it, 'UAP's World Famous
Easter Egg Promotion'. John says, 'Our title pays homage to the extremely
popular World Famous Harry Ramsden and the World Famous Bernard Manning
Embassy Club slogans'.
To obtain your free Easter Eggs, contact UAP on 0161 763 5290.
Email: mailto:uap@btconnect.com
Network
Veka Goes to ‘Extremes’ with Major Desert Challenge
Network
Veka
is backing its associate Professor Brian Cunningham in a world record
bid to make the first ever kite-powered crossing of the Gobi Desert.
The organisation is endorsing its motto of ‘Reliable in the Extreme’
by sponsoring the expedition that will take the team across one of the
most remote and unpopulated parts of the world. If successful, they will
be the first ever to achieve this feat as well as attempting at least
one endurance record on the way.
The Network Veka 2004 Gobi-Kites Expedition presents a tremendous opportunity
to reinforce the organisation’s reputation among consumers for quality
and reliability, according to Managing Director John Ogilvie.
‘It connects perfectly with everything expressed in our motto ‘Reliable
in the Extreme.’ The whole exercise is not only about defeating extreme
and hostile weather conditions but also dependability, endurance and technical
excellence.
‘We have planned a series of official and media events leading up
to the expedition itself and we are also looking into a number of charitable
links.’
Prof. Cunningham is a seasoned adventurer and extreme sports enthusiast
as well as an internationally recognised branding expert and a consultant
to Network Veka. He is best known to the trade for his lectures on ‘brand
personality’ as presented to the last Network Veka Conference as
well as corporate and academic audiences across the world.
His most recent adventure, the Kit Kat Ice Kites Expedition across the
Antarctic in 2002 attracted widespread media attention but was thwarted
by one of the most windless periods on record at the South Pole.
The Gobi Desert forms a large part of the entire country of Mongolia and
is legendary for its extreme weather conditions and the naturally tough
indigenous people who make it their home.
The Network Veka 2004 Gobi-Kites Expedition is planned for September when
the winds are predicted to be North Westerly. Travelling by 4x4 from the
capital Ulaanbaatar, they aim to travel over 1,000km in the kite buggies
from the Altay region, first heading South Easterly then turning North
East to the finishing point in the Erdenaalai region. During the journey,
the team will traverse the country’s famous Desert Of Dinosaur Bones.
Along with Brian Cunningham will be two other experienced kite-buggy operators,
Kieron Bradley and Peter Ash, with support from Brian’s wife Christine
as photographer and medic.
Video footage from the expedition will be passed to an independent production
company, Creative Touch as the basis for a TV documentary.
The buggies have been designed by Kieron Bradley especially for this expedition,
incorporating many refinements such as high-tech alloy wheels to withstand
the punishing terrain. The kites are also designed specifically for the
conditions and are being supplied by PKD.
As well as the first traverse of the Gobi, the team aims to set a new
record for the furthest distance travelled by kite-buggy in 24 hours.
The equipment will all be tested to the full when the team take part with
other kite-buggy fans in an organised crossing of the Sahara in late May.
A special website, http://www.gobi-kites.com
is being set for the expedition and is intended to carry regular news
updates and pictures.
Power-kiting is growing rapidly across the world as a motive force for
many sports vehicles such as surfboards, skateboards and ice sleds as
well as buggies. But it could also have more serious uses, as Prof. Cunningham
explained:
‘It is a completely fuel-free means of land transport so the potential
in environmental terms and for the developing world are quite considerable.
‘This is a tremendous opportunity to try to push back the boundaries
of what these remarkable vehicles can do. Although this is a very serious
undertaking, we aim to have a lot of fun too.’
Tel: 01282 473170
Conservatory
Roofing Brings Fun in the Sun!
Conservatory
roofing has brightened up the life of builder Paul Bennett - he’s
just won a £4,000 holiday in the sun in the Uzone
roadshow summer draw!
Paul
was just one of thousands who went to conservatory systems designer and
manufacturer Ultraframe’s roadshow to see the Uzone roofing system.
There were more than a hundred roadshows held across the country. Paul,
who attended the show at Lister Trade Frames in Stoke on Trent, is now
determined to use Uzone on his next project.
He said ‘I was stunned and surprised to hear I’d won the holiday,
it’ll be fun choosing somewhere to go. I had a great time at the
roadshow and was really impressed with the system. It’ll save me
a lot of time with its 75% fewer installation steps and I love the new
choices, including the 25 millimetre polycarbonate and the variety of
colours. It’s going to make it much easier for us to sell it and
install it.’
Paul, who runs his family business J M Bennett in Swadlincote in Derbyshire,
is not alone in his praise. A survey completed at the roadshow but just
released reveals that 86% of people who saw Uzone would use it, 62 % said
it would definitely generate new sales and 86% were convinced it would
save them time on site. The words used to describe it were ‘innovative’,
‘well engineered’ and ‘time saving’.
Uzone is the new roof system from Ultraframe, the international designer
and manufacturer of conservatory systems. Clicklock is the click-fit joint
connection technology that’s at the heart of Uzone. It means speedy,
practically bolt-free and virtually tool-free on-site assembly.
Tel: 0500 822340
Email: mailto:brochures@ultraframe.co.uk
Web: http://www.ultraframe.co.uk
Uzone
is Here at Listers and 'It's Great!'
The
new conservatory roofing system, Uzone, has arrived at Listers
and sales are booming says the company. 'The new roof not only is the
most thermally efficient and technologically advanced on the market but
it cuts installation times by half. The launch was attended by more than
45 customers and a record 12 Uzone roofs were sold on the day. Selling
them is one thing but installing them is another. So what do customers
say after installing their first Uzone roof?'
'I was extremely impressed. It's great!. Everything was absolutely spot-on.
No cutting to size everything was prepared, and it fitted together like
a dream. The installation time was easily cut by half. Fantastic product.'
said Mike Underwood. Castle Windows & Conservatories.
'The Uzone roof system is an excellent product. It has loads of features
that are very straightforward, resulting in installation being very much
quicker. It has taken a large amount of the technical difficulty out of
installing conservatories. This allows me to make the same amount of profit
in less time!' - Cyril Dutton. CJ Dutton Windows and Conservatories.
'Uzone prices start under £850 but the main saving is on your installation
time - and you know what they say - 'time is money'. Now you can save
on both when you buy the Uzone Conservatory System from Listers.' says
the company.
Tel: 01782 205605
Email: mailto:sales@listertf.co.uk
Monaco Revealed as Prestige Venue for Ultraframe Business Partnerships
Following
the success of the 2003 trade event in Cyprus to launch Uzone, Ultraframe
has recently announced the first of a series of events throughout 2004,
building on business partnerships and to launch a raft of new products.
The first in a package of activities will be a series of trade events
to be held in Monaco in March. Ultraframe will also open its own permanent
exhibition at Clitheroe, unveiling new products in March and will announce
details of further events later in the year.
Tel: 0500 822340
Email: mailto:brochures@ultraframe.co.uk
Web: http://www.ultraframe.co.uk
Aztec
Support takes Cyclists to National and International Success
One
of the UK’s top cycling teams - Yasumitsu Schlapp - has achieved
major international and national success this season- thanks to sponsorship
from Aztec Conservatory Roofs.
The two, both of which are showing significant growth and success over
the competition in their respective fields, joined forces at the start
of the 2003 season, with Aztec backing the Manchester Velodrome (National
Cycling Centre) based team.
At the end of the season, success included World Masters titles for Carine
Van Shie and Glynis Francis, National Champion 1km for Dave Robson (who
also won Bronze in the World Masters Sprint), three national records and
U12 Champion for Jo Wilman and National U16 Champion for Jo Tinley. Team
members also won more silver and bronze medals at World Masters level
plus seven National Masters titles- including three championships won
by Evelyn Kenyon.
Additionally, the team became NW Champions in the 22km Scratch, and has
three youngsters in the British Talent team. Currently one of the team
Jon Norfolk is a member of the GB National team and two members are in
the Welsh National team.
The team was only founded in 2001. It already has won several World Masters
titles and multiple National Champions among its members, yet all its
members bar one had never tried track cycling before joining the club.
Commented Andrea Ingram, co-founder of the team, ‘Our motto is to
ride and entertain, and we seem to have achieved considerable success
on that basis! We have incredible team spirit, and the Aztec sponsorship
has made a hugely valuable contribution to our success this year. It has
enabled us to compete further afield, in more races, and gain experience,
particularly crucial for our younger riders.’
Added Aztec managing director Colin Bennett, ‘Cycling is a sport
that just doesn’t get the exposure, but is one in which we excel.
It also has a synergy with our conservatory roof system, with the elements
of speed, attention to detail and engineering. It is great to be able
to contribute something to help our riders, both now and of the future,
develop and improve.’
Tel: 01942 720044
Email: mailto:enquiries@aztecsystems.co.uk
Web: http://www.aztecsystems.co.uk
Burles
Conservatories Star in West Coast Film
Chief
executive of the Burles Group, David
Burles, set off for the West Coast recently to watch the filming of his
latest masterpiece.
The ‘Star’ is an advanced conservatory, constructed with windows
and doors manufactured by Veka fabricator Modplan, using the Versatile
Roof System and installed by ‘The Man From Modplan’. The location
was not the West Coast of California, but the West Coast of Wales, where
lottery money has funded a new, state of the art media centre and film
studio.
One of the few in the industry to run four companies without a salesforce,
David is no stranger to film sets, having used radio and tv commercials
to promote Modplan Wales, the retail division of the Burles Group, since
its inception in the ‘80s. On this occasion, the three very different
commercials are designed to communicate to the consumer just how ‘versatile’
a conservatory can be.
The face and voice of Jake Sharkey, who many will recognise from Hamlet
Cigar and Levi Jeans commercials, co-stars in one of the productions,
whilst the familiar face of Gill Morritt was also on board. Gill has been
taking part in Modplan advertising since 1985, both on screen and as a
model within Modplan literature. ‘She looks just the same as she
did back then,’ says David. ‘I don’t know how she does
it!’
The design of the Versatile Roof allows the ring beam to act as an integral
gutter, which not only saves time on site, but adds to the appearance
of the finished product. Manufactured from pultruded grp, which offers
a higher strength and more consistent engineered product, the ring beam
is reinforced with aluminium sections for even greater stability and strength,
whilst the lightweight grp ridge offers a neat finish with both external
and internal ridge covers located to ‘stops’ for accurate, yet
simple, timesaving methods of construction.
The company says that the ease with which a Versatile roof can be constructed
that is the key to its popularity with installers. In fact, during filming,
‘the man from Modplan’ started at 6.30am, constructed a complete
conservatory and after three hours filming broke it down again –
and it was all done by 1.00pm to start the next production after lunch!
‘Obviously we didn’t have any footings to dig’ comments
David, ‘but if we hadn’t had the Versatile roof, we would have
had to allow extra days for filming!’
The Modplan Wales commercials will be shown on both HTV and ITV2 in the
near future, but if you miss the star of the show on tv, visit Interbuild
2004, where the Versatile Roof System will be in the spotlight on Stand
D24 in Hall 6.
Tel: 01495 247233
Edgetech
introduces S2: The ultimate marketing programme for Super Spacer
Edgetech
I.G. Inc, the leader in TrueWarm® edge technology, has
launched the ultimate sales and marketing package for Super Spacer®.
The powerful new package features an interactive CD, newly designed retail
sales brochures and portable point of sale displays.
'The S2 package takes selling Super Spacer in the home to a new level,'
says Andy Jones, Sales Manager for UK and Ireland. 'The interactive CD
features a web-based home page that can be tailored for each demonstration.
The features and benefits of TrueWarm edge technology are described in
user-friendly terms in both the CD and sales brochure.'
The portable displays covering the topic of condensation that can be used
in dealer showrooms and home and garden shows, are being developed and
will be available by early 2004.
For your copy of the CD and retail sales brochure, call Edgetech on 02476
363614.
Emplas
Fit for the Future with Profile 22
One
of the UK’s longest-established independent trade fabricators, Emplas
Window Systems Ltd held a product launch Open Day with main suppliers
Profile 22 and Ultraframe.
This follows a period of substantial investment by Emplas in both new
products and machinery to boost product quality and marketing support
for its customers.
More than 100 customers and prospects attended a special presentation
at Rushden & Diamonds Football Club, near Wellingborough to hear the
rationale behind the decisions and what they can expect throughout 2004
from their trade supplier.
According to Managing Director, Kevin Johnson, an expanded quality product
range backed with unrivalled marketing support and a strong, well-specified
presence in the commercial sector were among the reasons Emplas has chosen
Profile 22.
‘Throughout our customers have stayed loyal to us and we are anxious
to maintain our reputation for supplying a quality product and providing
the right kind of supportive environment for them to grow and prosper
with us,’ said Kevin.
'Profile 22 is a proven system, simple to fit, covers all window styles
and now comes with Safeware, a market-leading hardware range. Now that
fabrication is made simpler with the new bubblex post-applied gasket,
we believe we are ‘fit for the future’ and to offer the best
possible product and service to our customers,’ continued Kevin.
In
recent months, Emplas has made considerable investment in its premises,
people and production capacity. This includes a 45,000 sq ft purpose-build
manufacturing plant with capacity for up to 1,000 frames per week, plus
the appointments of Graham Eardley, Operations Director and Neil Chirnside,
National Sales Manager to drive greater efficiencies and sales. New equipment
totalling around £200,000 has also been installed, speeding up fabrication
and turnaround times.
Profile 22 has also invested heavily with £1.8 million spent on
the company’s research and development programme, marketing support
packaging and new products, including a new curtain walling system to
be launched early in 2004.
Sales and Marketing Director, Rob McGlennon outlined the comprehensive
offer from the systems company, while Product Manager, Nic Rossano explained
the company’s approach to designing simplicity, superior performance
and innovation into the fully integrated range of products.
In an inspired presentation, Emplas Sales and Marketing Director Richard
Young conveyed the company’s enthusiasm and optimism for the future.
Through an in-depth analysis of the market sectors from retail to commercial,
he explored methods for exploiting new opportunities - particularly in
the rapidly-growing £40 billion conservatory market.
New products include online ordering allowing customers to process their
requirements electronically and a full range of 70mm windows and doors.
Afterwards, customers were in an upbeat mood, with Mark Powell, of Mark
Powell Windows, Bristol commenting: ‘A very informative day, and
great news on changing back to Profile 22 – it’s a profile I’ve
been used to for 15 years.’
In conclusion, Kevin told customers that with £2 million investment
in premises, people and production facilities, Emplas is very much ‘fit
for the future to face a changing frame market’ and facing 2004 with
confidence.
Tel: 01952 290910