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Conservatory
Outlet Releases 99 Butterfly Balloons
Conservatory
Outlet,
a new initiative offering ambitious and likeminded small and medium conservatory
installation companies the opportunity to join a team of growth focused
conservatory installation companies nationwide, sponsored an entire weekend
in September on Real Radio to raise awareness for the indoor conservatory
showrooms in Wakefield, Harrogate and York.
99 butterfly balloons were released - 33 from each showroom – on
the Saturday morning. ‘Marketing needs to be engaging for homeowner,
especially when the market is challenging.’ explains Matthew Glover,
Managing Director of Conservatory Outlet. ‘Sponsoring a weekend on
radio gives us the opportunity to raise awareness for the showrooms in
the area and we all benefit by the increased enquiries.
‘Marketing is just one area of help Conservatory Outlet gives installers.
It's designed to be a total package for installers who want to increase
the number of conservatory sales. The Real Radio campaign is part of a
comprehensive programme of radio and television adverts backed up by an
interactive website to raise public awareness for Conservatory Outlet.’
Tel: 01924 881920
New
Branded Office Items for Newstead’s Installers
Newstead
Trade Frames
customers and prospects are to receive free branded office items, including
leather-bound note-pads, daily planners and diaries. ‘We’ve
also sent out pens and mugs with our distinctive ‘window’ logo
in white and blue,’ says Duncan Maydew, Sales Development Manager
of Newstead Trade Frames. ‘We’ve spent £6,000 in total
in the last month alone.
‘We want to give our customers the prominent support of a national
brand. The branding helps to raise awareness among our installers and
the end user, the homeowner, when they see the items being used. We believe
in giving our installers a comprehensive package of support, from great
service and training to this kind of brand support.’
Tel: 01782 641 642
Cutting
Edge Windows Goes All Out for New Business
Profile
22 fabricator Cutting Edge Windows
is reaping the rewards of a marketing and product development campaign,
which kicked off at the end of last year to coincide with the expansion
of its conservatory manufacturing unit. The Stoke on Trent based firm
has been taking the challenges of a toughening market head on and has
reported excellent results.
An
open day demonstrating the increased efficiency of the new conservatory
facility, regular advertising spots on local radio and now back of bus
advertising, plus membership of Trade Lynks, Profile 22's customer support
service, have combined to generate interest and new leads for this energetic
company. 'We knew we had to get our message out there, for the chance
to prove how good we are' remarks Cutting Edge MD Shirley Peake. 'With
things getting harder we couldn't just sit back and wait for new business
to fall in our lap'.
She continues: 'The decision to develop the conservatory business has
brought in new opportunities, building on the success of our original
window and door business. Regular advertising has kept a flow of enquiries
coming in and the advice and practical support from Trade Lynks, like
free leaflets and showroom support, has generated even more leads for
us and our customers'.
Cutting Edge is developing local business throughout Stoke and the surrounding
areas. Full details of the service the company offers can be obtained
by contacting Trade Sales on 01782 599955. For more information on Trade
Lynks from Profile 22, telephone 0870 950 4500.
Eurocell
Sponsors Record-Breaking Row
Eurocell
was a major sponsor of oarsman Nick Turnbull's epic recent charity fund
raising row around Mull. The event marked the first ever circumnavigation
of the remote Scottish island by rowing boat and Nick managed to complete
it in just three days in an amazing time of 27 hours, 33 minutes, at an
average speed of four knots.
Nick
was raising funds for a new sports pitch in the village of Dervaig, the
ancestral homeland of Eurocell Managing Director, David Leng, who comments:
'I grew up in and went to school in Dervaig so have strong links with
the area. When Nick approached us for sponsorship we were delighted to
be able to support this very worthy cause.'
Setting sail from Tobermory in his Eurocell-liveried 15ft boat, Nick's
journey took him through the Sound of Iona and past famous Fingal's Cave.
He even managed to secure an extra £70 sponsorship en route, by
rowing alongside a tourist boat full of sight-seers!'
So far over £7,000 has been raised towards the pitch and providing
new sports facilities for the village as a result of the row.
Tel: 01773 842395
Email: mailto:david.wigley@eurocell.co.uk
A
Sure Bet – Everyone’s a Winner with K2
K2,
the conservatory system manufacturer, recently demonstrated the strength
of its commitment to its customers by treating nearly 50 key clients and
partners to an all expenses paid weekend at the races. This year K2 pulled
out all the stops by holding the event at one of Horse Racing’s most
stylish meetings, Royal Ascot at York on Friday 17th and Saturday 18th
June 2005.
The company stages similar events each year as a way of saying a very
special thank you to some of the many key individuals, and their partners,
who are instrumental to K2’s continuing success.
Speaking
of the event, K2’s Managing Director, Sally Fielding said: ‘Our
annual trip to the races is a fun way of rewarding our customers and is
an event which is always looked forward to. It also helps cement personal
relationships - something we as a company feel are incredibly important.
Recognising this, we are keen to do something special to say thank you
and to let them know just how much we value their continued support.’
The weekend proved a major hit with all involved – and in particular
for Ian Moran of Advantage Windows & Conservatories Ltd. who won over
£2,000 on the day. Indeed, everyone enjoyed the event, with champagne
flowing throughout the day, horse racing insights provided by a professional
tipster, and all in the comfort of a specially reserved K2 marquee within
the race meeting’s exclusive tented village.
K2
customer, Ian Wilkinson of CRS adds: ‘We all had a great time and
it shows the type of company that K2 is to stage this sort of event. We
all work hard together, and it’s nice to be appreciated for all the
effort that goes into the development of the business.’
Sally Fielding adds: ‘Many factors have helped shape K2 into the
company it is today – a commitment to innovation, intelligently designed
products, industry-leading levels of excellence, service and support.
But nothing has been - or will continue to be - more important to our
success than our customers.’
Tel: 01204 554 554
New
DuoShield gets Promotional Support
A
full range of merchandise has been created to support the launch of the
new DuoShield co-extrusion process
which the company says is quickly leading to the establishment of a new
generation of roofline, cladding and window profiles.
Created by Celuform, DuoShield is a process that creates an extremely
tough skin that wraps around the whole board, front and back. This means
that thinner and lighter boards can be produced which feature rigidity
and durability equal to, or in excess of, thicker, heavier profiles. In
addition, the aesthetics are improved because the finish is seamless,
providing a smooth finish.
The range of promotional materials includes beenie hats, leaflets and
dispensers, t-shirts, mugs and product samples.
Celuform says that it was the first to manufacture PVC-ue products in
the UK more than 30 years ago, with Celuka, a skinless foamed plastic
technique that offered significant advantages over the rigid boards that
Celuka replaced. The next development created by Celuform was a 0.6mm
skin over the exposed surface of the board, a process that is now common
to all cellular PVC-ue products today.
'New DuoShield will eventually be applied across all Celuform fascia,
soffit, cladding and windowline products,' Ged Ferris, the company's marketing
manager, commented. 'Market leading brands such as Emperor, Duoform, Duoliner
and Vanquish, already feature the new technology.'
DuoShield is guaranteed for 15 years. This includes a warranty against
colour fading or 'pinking'.
For more information about Celuform PVC-ue products call 01622 719199,
fax 01622 882258 or go to http://www.celuform.co.uk
Veka
in the Market for Piper Windows
The
Veka Big Rig has been hitting the
streets again, this time in Romford Market. Veka fabricator, Piper Windows
has used the state of the art mobile showroom to highlight its partnering
arrangement with the London Borough of Havering’s Decent Homes Scheme.
The contract is worth around £3m per year to Piper over the next
three to five years and involves the refurbishment of doors and windows
to the Borough’s existing housing stock.
Veka’s Big Rig is a tenant consultation device for public sector
refurbishment projects, providing tenants and end users with comfortable
surroundings in which to view Veka’s product ranges and consult with
fabricators. The 32ft long unit is the second model to be introduced by
Veka, incorporating the latest multi media technology with sophisticated
audio visual systems for presentations. It comes complete with display
equipment and refreshment facilities and can be assembled within a short
timescale. In line with current legislation, disabled access has been
significantly improved for the new unit.
‘The Veka Big Rig has proved an extremely valuable marketing tool
for Piper,’ comments Barry Manley of Pipers. ‘It was very well
attended throughout the day not only by interested residents but also
by Havering Council officials, including the Lead member for Housing,
a number of Resident Liaison Officers and health and safety advisors.
In addition, other local authorities visited to see the proposed systems
that we are using in the Decent Homes Scheme.’ Tenants were particularly
interested in the selection of Veka PVC-u doors on display, with a range
of designs on offer.
The
Veka Big Rig has proved immensely versatile, lending itself equally to
launch events, regional fairs and local authority/ housing association
tenant meetings, for which the unit may be set up in the heart of a community.
In the Veka Big Rig (from left to right) Councillor
Mike Armstrong, London Borough of Havering, Lead Member for Housing; Barry
Manley, Commercial Sales Manager and Graham Winzar, Commercial Manager,
Piper Double Glazing Ltd; Trevor Ranns, Specification Executive, Veka
plc.
No
More Borrowing from the Boys... Thanks to Edgetech!
Edgetech IG Inc recently agreed to sponsor the John Cleveland College Girls' Rugby Team. The girls, all aged between 14-18, now have their own rugby shirts, with further equipment to follow from Edgetech. ‘We don't have to borrow from the boys anymore,’ explains Becki Coombe, Interim Teacher and Rugby Coach at the college based in Hinckley, Leicestershire. ‘This sponsorship has given the girls the respect they deserve. The girls won five of the 10 games they played last season and drew two. That's playing against teams across the board, from novices like themselves to more experienced and well known - even notorious - sides.’
Andy Jones, Edgetech Sales Director and General Manager of UK and Ireland
is a keen rugby fan and was delighted to offer the girls kit to call their
own. ‘Forget football - this is the beautiful game, whatever sex
is playing. It's also important for Edgetech to support the local community.’
Tel: 02476 705570