(August 2005)
Click Here to go to the Literature Archives
Mighton's
CD is Small yet Perfectly Formed
Today's
consumer is both prudent and knowledgeable. They like to 'try before they
buy'. This can be a problem if you are a fabricator or installer. A few
glossy photos of some windows now may not be enough. Mighton
Products Ltd, sash window hardware specialist, has combated
this by producing a new CD.
The CD contains a full catalogue and demonstrations of all the company’s
products. This includes animated movies which help customers visualise
the impact they can have. The disc which is less than eight centimetres
in diameter works in any normal CD drive.
Mike Derham, Managing Director of Mighton, says: ‘The advantages
of having this disc means that fabricators can use it as a demonstrator
and as a sales aid. It also means that if installers are out and about
and need to access technical information, they can still view our full
range of products.’
To obtain a disc ring 0800 0560471.
Web: http://www.mightonproducts.com
New
Architectural Ironmongery Catalogue from Häfele UK
Häfele
UK
has launched its biggest ever Architectural Ironmongery catalogue for
2005/06. At 1,100 pages it is bigger than the last volume, published two
years ago, by approaching 25%, and the content - a massive range of architectural
hardware - is split into 11 sections comprising many thousands of individual
products, all within a single hardbound volume.
Each
of the colour coded sections is referenced to help architects, specifiers
and interior designers to find what they are looking for quickly and easily.
And the contents are assembled to ensure that users or specifiers of architectural
ironmongery can find their way around with a minimum of fuss.
The biggest single section is door furniture with an impressive collection
of co-ordinated suites of lever and pull handles in various finishes,
including stainless steel, nylon and antique iron. Häfele’s
Starlight Range of contemporary lever handle styles is exclusive to the
Rugby company and features the patented Eurofix system of mounting for
levers and PVD finishing options on many styles, including satin nickel
for the first time, which is unconditionally guaranteed against corrosion
or discolouration, inside or out, for a full 25 years.
Locking and security lists a wide range of latches and locks including
mechanical digi locks, master keyed cylinders to BSEN1303, central locking
and CCTV systems and Häfele’s own hi-technology Dialock electronic,
digital system. Butt hinges to BS EN 1935, in various grades, and CE marked
hinges together with hinges in traditional black iron sit alongside sanitary
and disabled fittings which enable the specifier to comply with the Disabled
Discrimination Act introduced in 2004.
Bathroom fittings to meet BS5810 Part M are listed together with the Rafael
range of satin chrome shower hinges which are shown for the first time
together with a range of other stylish bathroom accessories. The most
comprehensive range of door closers to date is listed including overhead,
concealed and electro magnetic solutions.
Thirty pages of window fittings to suit casement, sash and pivot windows
include the HAWA Vertical 150 system, which allows windows of up to 150kgs
to be moved vertically quickly, easily and silently. And glass door fittings
include rails and patches to suit toughened and laminated glass, including
the new MGG patch system - the only system on the market to accommodate
laminated glass up to 21.5mm.
UV bonding equipment for frameless glass furniture supports a wide range
of sliding door gear systems for pivot sliding, straight sliding and folding
door systems to suit wood-based panel and timber doors for virtually all
applications. Sliding gear for partition doors, for internal and external
doors and the best selling HAWA Junior range for wooden and frameless
glass doors include some brand new market additions.
And the ancillary products section contains all the small but vital ironmongery
items needed to complete a project - door bolts and stops, flush pull
handles, intumescent seals, electrical switches, fixings, specialist screws,
and all-weather seals. Häfele‘s technical team hold the Diploma
of the Guild of Architectural Ironmongers at Reg. AI level and are available
to advise on everything from a single door handle to scheduling a multi
million pound building project.
Contact: Ray Fisher
Tel: 01788 542020
Email: mailto:ray.fisher@hafele.co.uk
Sheerlite
Tops it All with New Brochure and Website
UK
systems company L.B. PLastics Ltd
has published a comprehensive product guide detailing its all-new Sheerlite
conservatory roof system.
The new, universal roof system offers fabricators of all window profile
systems the opportunity to buy roofs in kit form, or as bar length components.
Already Sheerlite is proving popular with mainstream Sheerframe systems
fabricators and is appealing to others who want to combine market differentiation
with good service, delivery and technical support.
The new 24 page brochure outlines the major benefits of Sheerlite with
detailed drawings of features such as the variable ventilated ridge options
and the fast-fit gutter designs. It also highlights the engineering qualities
of the system which has been rigorously tested at Taylor Woodrow's UKAS
accredited cladding technology centre in Hertfordshire.
Copies of the brochure are available on request. Selected details are
also available on the new Sheerlite website at http://www.sheerlite.co.uk
which features a hotline orderlng system.
Total
Glass Commercial Guide Launched
Total
Glass
has launched its new Total Glass Commercial brochure for architects, specifiers
and designers containing a wealth of information on the company's policies,
practices and products for delivering sustainable integrated partnerships
for Social Housing.
As one of the UK's leading manufacturers and installers of fully accredited
Profile 22 PVC-U windows and composite doors for Social Housing providers,
Total Glass Commercial, a subsidiary company of Total Glass, fully supports
Decent Homes and Best Value Initiatives through a clear understanding
of the objectives and principles involved.
The company's strong commitment and approach to collaborative working
with its Public Sector partners is comprehensively and attractively presented
in this new 12-page full colour brochure. From project inception to completion,
the Total Glass Commercial practices encompass a sustainable multi-partnership
approach to new and refurbishment projects, adding value through design
and technical development to meet and exceed client expectations.
From setting out Partnering Strategies to delivering under Best Value
initiatives, the document addresses all the issues for the parties involved
throughout the entire supply chain, from communication to complete accountability.
'Total Glass Commercial supplies quality PVC-U windows and composite doors
based on a clear understanding and knowledge of social housing specifiers'
criteria. Complete tenant and customer satisfaction is our number one
prerequisite and this new brochure explains how we achieve this,' says
MD Frank Deary.
'Through our enthusiasm, commitment and flexibility to meet the requirements
of this demanding marketplace, we build long-term partnerships to help
Social Housing providers achieve their aims of providing a Decent Home
for all.'
For further information on Total Glass Commercial, contact Frank Deary
on 0151 549 2339 or visit the website at http://www.tgcommercial.com.
New
Ultraframe Marketing Literature Delivers Best Customer Support Ever
Ultraframe
has produced a new range of marketing literature which the company says
clearly shows the benefits of its conservatory roofing systems and makes
the installer’s job of selling them to the homeowner even easier.
The
new look marketing support pack features the complete range of publications
designed to promote Ultraframe products to homeowners, plus a series of
Technical Guides and step by step installation guides aimed at improving
product knowledge and simplifying the specifying and building process
for installers.
The consumer literature takes the form of contemporary styled magazines,
packed with inspirational ideas for homeowners and photography.
Linda Doughty, Marketing Director at Ultraframe, believes the new brochures
take marketing literature in the industry to a completely new level. She
commented: 'The new consumer literature has been designed to provide Ultraframe
customers with a range of marketing tools that combine practical advice
and aspirational ideas for the homeowner with the style and presentation
of a high quality lifestyle magazine. The result is a series of informative
brochures that will really attract and appeal to today’s consumer,
and therefore become invaluable sales tools for all Ultraframe suppliers
and installers.'
The Ultraframe Conservatory Directory
The Ultraframe Conservatory Directory is a comprehensive presentation
brochure of conservatory styles, intended to impress potential customers
and help convert a sale. The 44 page Directory features inspiring images
of both traditional and contemporary styled conservatories along with
an ancillaries and options section to help homeowners design the conservatory
of their dreams. The technical reassurance offered by Ultraframe roof
systems is also outlined to ensure the homeowner’s complete peace
of mind.
The new Ultraframe Conservatory Directory is available off the shelf in
packs of 25, or can be easily adapted as a personalised brochure with
one of four template designs. These allow Ultraframe customers to choose
a colour scheme for the front cover that best suits their company’s
livery and add in their logo and address details. To truly personalise
the directory Ultraframe will design and produce an entirely bespoke front
cover at an additional cost.
The Ultraframe Conservatory Portfolio
The Ultraframe Conservatory Portfolio is a shortform version of the directory
and is suitable for use at shows and exhibitions, or for mailshots and
leaflet drops. The Portfolio leaflet features eight pages of photography
and CAD drawings. It demonstrates Ultraframe’s ability to offer a
stylish conservatory roofing solution for every type of property, taste
and budget and helps homeowners find the conservatory that best suits
their needs.
The portfolio leaflet is supplied shrinkwrapped in packs of 100, with
an area on the back cover for Ultraframe customers to stamp or sticker
their company details.
The brand new Ultra Guide to Conservatories
The relaunched Ultra Guide to Conservatories, exclusive to Guild Approved
Ultra Installers, is a glossy magazine containing everything a homeowner
needs to know when planning a conservatory extension. It positions a conservatory
as a lifestyle choice and guides the consumer through choosing, designing
and building a new way of life.
A flyer promoting the Ultra Guide and advising homeowners on how to find
a Guild Approved Ultra Installer is available to Ultra Installers free
of charge and is suitable for leaflet drops or exhibitions. Members of
the Guild Approved Ultra Installer Scheme also benefit from a 10% discount
on all orders of Ultraframe’s standard marketing materials.
High quality product brochures
Ultraframe has a range of high quality product brochures for the homeowner
which outline the individual benefits of each Ultraframe roofing system
and contain inspiring photography. Leaflets cover additional options such
as ceiling fans, Ultraselect, Conservaglass and Conservaflash.
Educating installers
As part of its marketing package Ultraframe also provides an extensive
range of informative literature aimed at the Ultraframe system user.
Linda Doughty continued: 'The more knowledgeable the supplier or installer
is, the more confident they are to sell products and deliver customer
satisfaction. As part of our superb marketing support package we have
made sure our Ultraframe customers have a range of technical literature
and tools to give them all the information they need to maximise business.'
Easy to follow installation guides on all Ultraframe roofing systems are
supplied free with each roof order, or can be ordered in packs of 25.
Technical Guides to each system are also available and come free of charge
in packs of 25. They provide comprehensive information on the features,
benefits, configurablity and options of each Ultraframe roofing system.
Ultraframe users can also order a pocket-sized Roof Calculator, a tool
to determine the dimensions of glass and polycarbonate roofs. Finally
to aid with any presentations and further marketing, disks containing
photographs, logos and CAD drawings are available to order.
Ultraframe’s development of its marketing literature forms part of
the company’s Customer First initiative, a drive to provide industry-leading
service for all its customers.
Linda concluded: 'Ultraframe knows that there is no room for complacency
in today’s market and we appreciate the importance of providing our
customers with an industry leading marketing support package. The high
quality marketing literature is available to all Ultraframe customers
and we are convinced they will be essential tools for sales teams and
installers alike.'
New
Mila Catalogue – Green & Read all Over!
Hardware
distributor, Mila, has recently updated
the company’s catalogue and hardware guide ‘The Key’. The
fully revised edition includes the latest additions to Mila’s exclusive
Trinity and Evolution ranges in the form of the Trinity suite of casement
hardware and the high security Evolution Duo Cam espag. Further additions
include Mila’s range of Fear Free and Fire Free composite doors and
hardware for VS Windows available through Unique Balance.
The Key is supplied in a handy A5 format and has been designed to make
selecting and specifying hardware from Mila as simple and rewarding as
possible. Basic icons provide an instant guide to the most pertinent information
on each product, ranging from guarantee periods and relevant accreditations
to material specifications.
During production of ‘The Key’ these understandings have been
combined with a new-found appreciation of environmental factors. Mila’s
Marketing Manager, Kelvin ‘Green’, explains: ‘We are currently
introducing an Environmental Management System and Policy that complies
with BSEN 14001:2004. This has naturally made us more aware of our impact
upon, and our responsibility to, the environment. When we were selecting
potential printers for ‘The Key’ we considered only those that
purchased paper from mills with a commitment to sustainable forests’.
‘We’ve also established that over 25,000 copies of previous
editions of ‘The Key’ are in circulation, equating to some 7,000,000
individual pages. This is a substantial amount of paper and we’re
asking anyone with an older version of the Key catalogue to post them
back to Mila along with their company name, contact name and address.
Upon receipt we will ensure that the old version of ‘The Key’
is recycled responsibly and post a new version direct to the customer’.
Contact: Kelvin Green
Tel: 01327 872511
Email: mailto:kgreen@mila.co.uk
Added
Value from Regent Windows
Since
its recent successful switch to WHS Halo
for profile supply, Regent Windows
(South Wales) Ltd, is offering well-produced comprehensive support literature
to help them to sell in the home.
The
literature package includes a 'Complete Living' lifestyle magazine which
promotes the full range of windows, doors and conservatories without going
overboard on the 'heavy sell'. Within its format is all the information
homeowners need when considering home improvements.
Commenting on the company's fresh approach, Sales and Marketing Manager
Simon Apps, says: 'In a toughening market, the biggest question facing
the installer is 'where is my next lead going to come from'
'We are working with our profile supplier to give our customers the support
they both need and deserve in terms of generating leads, and just as importantly,
converting these into valuable business. It's a mutually beneficial partnership,
for by helping to develop and grow their businesses, we in turn can grow
as a company.'
Regent's commitment to customer support extends to more than just marketing
aids. It is also making a number of enhancements to its growing product
range, including the introduction of the high security premium Trident
suite with stainless steel hardware to withstand the harsher conditions
of the coastal location and give years of reliable use.
The company is now a Maco-approved fabricator and Yale-approved installer
and this means that in the unfortunate event of a forced entry either
through a door or window, the company's guarantee covers payment of up
to £1,000 on a homeowner's policy excess in the event of an insurance
claim. This feature is available to all Regent's installers, giving them
a significant extra selling tool.
'An added advantage of our new status is that we can pass this benefit
onto our installers so they can have complete confidence in the quality
and security of their products. We are confident that this will help to
boost their sales in a quieter market,' continues Simon.
Steady growth in recent years has created an urgent need for more space
to keep up with demand and the company is all set to move its current
Haverfordwest operation to a purpose-built 8,500 sq ft factory in the
autumn. The new premises at Milford Haven will more than double Regent's
capacity to 450 frames per week to serve its growing customer base in
the newbuild, self-build and commercial markets.
'Superior service and product quality have made us the first choice for
supplying windows, doors and conservatories to customers throughout West
Wales, the South West and M4 corridor and we look forward to building
on this success now and in the future,' concludes Simon.
For further information on Regent Windows (South Wales) Ltd, contact Simon
Apps on 01437 891831 or visit the website at http://www.regentwindows.co.uk.
Open
Up the Encyclopaedia of Gl@ss
Obtaining
specific information on a particular glazing product or issue has just
got easier with the updated Gl@ss CD Rom from Pilkington
Building Products - UK.
Gl@ss provides information on all products within the Pilkington portfolio,
including new innovations such as the self-cleaning glass, Pilkington
Activ and the thin, clear fire resistant glass Pilkington Pyrodur Plus.
It also includes all the latest Building Regulations and Standards. Gl@ss
has also been redesigned so it is even easier to navigate.
The depth of information contained in this intelligent tool is vast. It
features relevant performance data and includes a number of versatile
glass specification programmes. Pilkington Specifire aids the correct
specification of fire-resistant glass products and Pilkington Spectrum
enables the user to calculate the performance of Insulating Glass Units
(IGUs). In addition, there is a comprehensive photo library, new video
footage and fire-test data summary sheets.
The requirements of the industry are constantly changing but this interactive
tool provides advice on all the technical, practical and aesthetic issues
surrounding glass and its many and varied applications.
Request your copy by e-mail to mailto:pilkington@respond.uk.com
or by telephoning the Technical Helpline on 01744 692000.
Web: http://www.pilkington.com
New
Webbseal Sealants & Adhesives Brochure
The
Trade Division of illbruck Sealant Systems UK
Ltd. has published a new guide to its Webbseal family of professional
sealants and adhesives.
Included in the new 24-page full colour brochure are details of the Webbseal
range of acetoxy and neutral curing silicones, specialist application
sealants and non-silicone cartridge sealants including acrylics, polyurethanes,
mastics and butyl rubber and other grades.
As well as these sealants, the Webbseal range also includes expanding
PU foams, gap filling adhesives, cyanoacrylate super glues and contact
adhesives, as well as special fire rated products and specialist sealing
tapes.
Alongside basic product descriptions, the new brochure also includes an
easy to follow application guide, technical information and other performance
data.
The extensive Webbseal range of sealants and adhesives has been designed
for professional users involved in the building, construction, roofing,
woodworking, glass and glazing industries.
Further information is available from the company’s new website at
http://www.webbseal.com.
Copies of the brochure are available free of charge from the illbruck
Sealant Systems UK Trade Division sales office on (01530) 835 722 or e-mail
mailto:info@webbseal.com.
Darby’s
Brochure for All Seasons
The
new Roof-Glas™ high performance unit from Darby
Glass now has a full-colour, user friendly brochure which clearly
explains the technically advanced features that make it a new concept
in conservatory roof glazing.
The
double-glazed toughened safety unit keeps a conservatory cool in summer
and warm in winter, and the 12-page brochure shows how this is achieved
through a choice of four different glass colour formats. The clear, bronze,
blue and blue+ glasses each allow varying amounts of light transmission
and have different solar factors, while the glasses all have a U-value
of 1.1.
The brochure explains how Roof-Glas™ deals with the fact that conservatory
roof glass, like any sloped glazing, suffers from the moisture remaining
on the surface longer than vertical glass. Using a proven surface treatment
with a high resistance to corrosion and staining, Roof-Glas™ stays
pristine for longer than untreated glass. The argon-filled units are effective
against rain noise, too.
In an easy-to-read format, the brochure lays out the benefits of using
Roof-Glas™, with photographs showing how it can be used, along with
simple tables explaining the all-important technical specification which
demonstrates the special features of the glass.
Copies of the Roof-Glas™ brochure are available from Darby Glass
on 01724 280044, or by email at mailto:sales@darbyglass.co.uk.
Web: http://
www.darbyglass.co.uk
Wendland
Launches Styal-ish New Retail Marketing Support Package
Wendland
Roof Solutions
has produced a new series of contemporary marketing literature that reflects
the increasing popularity of its Styal system amongst UK homeowners. Aimed
at the consumer market and highlighting the bespoke possibilities offered
by the Styal system, the new marketing materials illustrate how homeowners
can ‘bring the outside in’ with a Styal conservatory, and are
expected to be an invaluable sales aid to retail installers.
The
new series includes an outsize A4 full colour consumer brochure, a consumer
‘mini’ brochure and an A2 poster, all with a fresh, modern appeal
appropriate to the design and feel of the Styal system itself. The larger
consumer brochure, in particular, uses bright, colourful photography and
seductive text, suggesting the many different uses that can be made of
a Styal conservatory: as a sunny breakfast room, a practical playroom,
a bright working environment or a comfortable relaxation space.
‘In addition to the imaginative possibilities of the Styal system,
consumers are also alerted to its practical benefits: the fact that Wendland
was the first conservatory roof manufacturer to gain BBA certification,
the longevity of the company and its dedication to continual research
and development, the different options of glass and polycarbonate and
their benefits, the choice of finishes available and the weather performance
of the finished conservatory.’ says the company.
However, perhaps the most important message to consumers is that Styal
offers the possibility to create whatever kind of conservatory space they
want, in any bespoke design.
As the consumer brochure outlines, ‘With Styal, you get the space
you want – not an off-the-shelf box’. Wendland says that the
creation of the new themed literature has already resulted in a rise in
the number and value of bespoke orders received by the company during
the last few weeks.
To obtain copies of the new literature or find out more, contact Wendland
on 0870 420 7900.