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New
Sash Brochures Provide the Personal Touch
Sash
UK Ltd,
the UK trade fabricator, has introduced a series of distinctive new sales
brochures that have been designed to draw attention to the personal tastes
involved in choosing new windows, doors or conservatories. Following the
same theme, the brochures may also be personalised with installers’
own branding and logos as a superior sales tool.
Illustrated with bright, colourful photography of both the company’s
wide range of products and interior and exterior examples of varied installations,
the new Sash brochures target two groups of customers: window and door
buyers and conservatory buyers. The window and door brochure focuses mainly
on the individuality and freedom of choice that can be enjoyed by customers
of Sash UK products, represented by images of the wide variety of styles
and glazing options offered by the company. Various ‘looks’
are then explored by the brochure, with room styles ranging from ‘contemporary’
to ‘elegant’. High security and emergency escape options are
also explained.
Titled with the phrase ‘I have a dream…’, the Sash conservatory
brochure explores the individual personality that can be expressed in
a customer’s choice of conservatory design. Distinctive examples
are used to illustrate the wide-ranging possibilities offered by Sash
UK, including a conservatory used as a snooker and sports room, another
as a fully compatible extension to an unusual house and another as a grand
entrance porch, plus many more. Sash products such as sculptured and bevelled
sash profiles and decorative strips are also featured.
Both these brochures may be supplied branded with the name and livery
of the window company selling the product, acting as a sales aid for consumer
presentations. Nick Hibberd, PR & Marketing Manager for Sash UK, believes
that the brochures represent a fresh approach to selling windows, doors
and conservatories:
‘All of us are now used to seeing a profusion of DIY and home improvement
programmes on TV and consumers now know how much choice is available to
them in home decoration. Sash has recognised that the same is true of
choosing windows, doors and conservatories and that homeowners should
be presented with their choices in the same way as they would be presented
with any other home improvement option.’
Tel 01226 719969
Email: mailto:nick.hibberd@sashuk.com
Web: http://www.sashuk.com
New
62-page Book of Doors from Newstead
Newstead
Trade Frames
offers a range of doors for installers. To accompany the range the trade
fabricator has just introduced a way to help customers sell them in the
shape of a compact, easy to use 62 page book.
'Like our doors, it’s stylish in design,’ says Emma Burley,
Sales and Marketing Co-ordinator of Newstead Trade Frames.
‘The
Artists range is a range of PVCu doors with realistic wood effect foils.
We offer the range in various designs and colours and with accompanying
accessories because installers want products that are easier to fit and
support that makes those products even easier to sell.’
Tel: 01782 641 642
Securistyle
Brings Window Hardware Details to your Fingertips with Launch of Technical
CD Rom
Window
hardware manufacturer Securistyle
makes the fitting process easy with the launch of its new technical CD-Rom.
A comprehensive guide to its range of hinges, handles and locking mechanisms,
the CD-Rom also provides detailed assembly and fitting instructions.
Securistyle director Nigel Thompson says: 'The CD-Rom is designed to support
fabricators and installers who fit our products and provide them with
a handy resource.
'The Technical CD-Rom is a user-friendly guide which provides in-depth
product information, fitting instructions and transforms complex issues
into simple terminology.'
A copy of the technical CD-Rom can be obtained by calling Emily Steele
at Securistyle on 01242 221200.
Web: http://www.securistyle.co.uk
A
Shepley Guide on how to Profit from Conservatories
Shepley
Window Systems,
the UK trade fabricator of PVCu windows, doors and conservatories, has
written ‘A Guide on how to profit from conservatories’. A guide
for installers who feel they could benefit from straightforward, sound
advice provided by installers who have already succeeded in the growing
conservatory market.
Many
installers see the conservatory market as a growing sector with huge potential
and the evidence towards this is overwhelming. In 1998, the UK conservatory
market topped 180,000 conservatories a year, worth a cool £1.2b
at installed prices. In 2003, the market is believed to be some 60% bigger
at around 290,000 conservatories. Currently, a third of all of the industry’s
windows and doors go to make sidewalls for conservatories. If current
trends continue, at some point in the near future what was once an interesting
niche sector, conservatories, appears destined to become the main market!
‘Conservatories are different in many ways from windows, and those
differences impact strongly on the structure of a business,’ explains
Gary Torr, managing director of Shepley. ‘They make the difference
between getting by and making a profit. For many installers, conservatories
are not the honey pot they first thought. Some have found that the more
conservatories they install, the more money they lose, and businesses
that are well tuned to selling and installing windows may not be tuned
to conservatories. Which is why we have produced this guide. Conservatories
can be a profitable addition to an installers portfolio, but their business
may need to change. This guide tells them how.’
To order your free copy of Shepley’s guide on how to profit from
conservatories please call Shepley on 0161 339 2433.
Email: mailto:james.brisbane@shepley.com
Web: http://www.shepley.com
DR
Services Guide to Commercial Glazing
The
sophistication of modern glazing, with its many uses in the retail market,
public spaces, and showers and bathrooms, is illustrated by D
R Services in a new Guide to its product range which was launched
at the Glass Processing & Technology Exhibition.
The new guide clearly illustrates numerous examples of the company's work,
highlighting specific accessories and the effects customers can achieve
using glass.
This overview brochure is the first in a new series that D R Services
is producing for specifiers, architects and builders. Other brochures
illustrating each area of expertise in detail, all fully illustrated with
product specifications, are available to make up a compiete reference
set.
Copies can be obtained from D R Services, either by calling 01992 447122,
fax: 01992 465252 or via email: mailto:drservices@themail.co.uk
Get
an Insight with Profile 22
Get
an insight into what’s happening at Profile
22 with the latest issue of the company’s customer magazine
featuring the latest products, new people, training news and case studies.
Read
all about the company’s product development, including Safeware,
a new quality brand of window and door hardware and Bubblex, the pre-applied
gasket system.
Mailed to existing customers, prospects and influencers, such as machinery
and software companies, Insight keeps all relevant readers informed on
company and customers’ activities.
This issue also welcomes fabricators who joined Profile 22 throughout
2003 and introduces recent Business Development Manager recruits, Charles
Smith and Chris Jones.
Profile 22 Managing Director, Keith White, says: ‘It’s been
an exciting and positive year for us with a number of established customers
signing valuable long-term agreements with us and new fabricators joining
our national network.
‘The completion of our suite of marketing support literature has
also been widely welcomed and is already generating results for our customers,’
adds Keith.
Contact: Keith White
Tel: 01952 290910
UK
Fasteners Simplifies Screws
UK
Fasteners
has launched its latest marketing support item to help fabricators and
specifiers understand these small but crucial window components. ‘Which
Screw Where? A Guide to Fasteners for Specifiers and Fabricators’
simplifies the subject of screws to ensure the right fastener is used
in the right application. This clear, impartial guide details the different
types of screws and materials available, their benefits and shortfalls
and the applications in which they should be used. It includes products
not offered by UK Fasteners. Perhaps most importantly the guide goes beyond
the technical jargon a lot of fastener suppliers rely on.
‘We want to provide the facts,’ says David Ballinger, Managing
Director of UK Fasteners. ‘As UK Fasteners offers the widest range
of quality screws and materials in the UK, our advice is not restricted
to one product or material. We want you to make the right choice each
and every time.’
For your copy of the guide call 01242 577077 or visit http://www.ukfasteners.co.uk
Sierra
Windows has introduced a comprehensive suite of literature
to support the Safeware brand of door hardware.
The brochures and leaflets have been specially designed to promote the
features and benefits of the high-security range of products to installers
and homeowners, and explain the advanced security specifications and guarantee.
The Safeware range has been developed specifically for the premium quality
frame profile used by Sierra, making the installation process simpler
and quicker.
All the doors are manufactured to the specification laid down in PAS 23
and PAS 24, and are supported by the police-approved initiative Secured
by Design.
Safeware products are also backed by a fully transferable ten-year guarantee,
which offers £500 cashback in the event of failure leading to burglary.
Contact: Brian Webb
Tel: 01803 697000
Status
Published New Literature Range
Status
Systems
has launched a new complete range of sales, marketing and technical literature.
The new look brochures have been designed to underpin the Status brand
throughout the supply chain, highlighting the no nonsense, value for money
quality that is offered by Status windows.
A fresh new look retail brochure has been redesigned for retail window
companies. This is supplied with customer satisfaction questionnaires,
recommendation forms, van stickers and other retail sales aids.
An updated specification guide provides comprehensive information about
design and installation issues and options of selecting the right PVCu
window. It also gives an insight into Status' full range of PVCu profile
systems.
Tel: 01457 875731
Email: mailto:sales@status-systems.co.uk
Web: http://www.status-systems.co.uk
New
Brochure from Phoenix Door Panels
Hot
on the heels of the company’s move to purpose built 30,000sq ft premises,
Phoenix Door Panels has launched
its new Cambridgeshire Collection brochure.
The brochure has been completely re-designed and now offers over 120 different
glass designs featuring both traditional decorative glass and a selection
of new Crystal Resin designs, some of which feature coloured borders.
In response to market demand, the company has also launched a High Security
Upgrade for three of its most popular panel designs. The upgrade combines
a solid, moisture resistant MDF core with laminated safety glass providing
a secure door panel for the most demanding installations.
Euro-size panels are also now available. Designed primarily to meet the
needs of the company’s export customers, these new larger panels
offer the UK installer the opportunity to meet the growing demand for
wider access door openings. The range features ten panel designs which
are all available with the company’s glass bevel designs and some
will also feature the new Crystal Resin designs.
‘The launch of our new brochure is the result of considerable investment
not only in the quality of the brochure, but in the product range we offer’
comments Phoenix Sales Manager, Tony Wiggins. ‘Installers in today’s
market expect high quality point of sale literature from their supplier
which helps promote their image to their customers and initial reaction
to our new brochure has more than justified the time and cost invested’.
Phoenix Door Panels is celebrating its tenth year of trading and says
it offers a fast and reliable service coupled with a flexible business.
The company also supply pre-fabricated K2 conservatory roof systems and
a new Composite Door product range is due for launch shortly.
For more information, call Tony on 01487 740469.
New
Brochure Details Hinge Range
Designed
for specifiers and door manufacturers, a new 16-page brochure details
SFS intec's complete range of hinges
for PVC, composite and timber doors.
Ranges include the popular Classic and Estetic hinges, with their options
of variable height and horizontal adjustment, and a new range of invisible
and semi-invisible hinges for timber and composite doors, ideal for use
in commercial applications.
A simple selector chart allows specifiers to see, at a glance, which hinge
to choose. All products featured carry a ten-year guarantee.
With operations in the UK, Switzerland, ltaly France, Germany and the
USA, the SFS Group invests over £20 million each year in product
design, development and production. As well as producing door hinges,
the group is known in the UK for its range of high-performance fasteners
for PVC windows.
Copies of the new hinge brochure are available by calling 01904 610077
The
new 20 Year Extended guarantee from Freefoam
Plastics, roofline and rainwater systems’ manufacturer,
was launched earlier this year and the company claims it is proving a
success for Freefoam, its customers and home-owners alike.
Stockists across the country benefit from offering a system with added-value,
installers have a purchase protection incentive to support their sales,
and homeowners have greater peace of mind in knowing their property is
covered by a genuine guarantee.
Freefoam has published a set of Information sheets to give stockists and
installers a better understanding of how the 20 Year Extended guarantee
scheme works and on the various ways of registering installers and installations.
They also highlight some of the most frequently asked questions relevant
to homeowners and offer advice on how to check if an installer is registered.
‘The guarantee scheme is another initiative in our quest to become
the stockist and installers’ supplier of choice for roofline and
rainwater systems’, comments Tony Walsh, Freefoam Managing Director.
‘Cowboy fitters and rogue traders have made the whole issue of printed
warranties a minefield of potential abuse. Our system is online, self-administering
and specific to each installation, which means there is no scope for forgery.
The homeowner can be guaranteed their guarantee is real.’
For your copy of the 20 year guarantee information sheets call direct
on 01604 759871 in the UK or 021 4911055 in Ireland.
Email: mailto:marketing@freefoam.com
Web: http://www.freefoam.com
Shepley
Helps Customers Produce Accurate Price Lists
Retail
price lists can be effective sales tools but they are often not accurate.
If they are not right, profits may not be what the company expected. Shepley
Window Systems has created a price list on CD for customers
to use in their day-to-day business. The list is in an easy-to-adapt Excel
format with a formula for customers to add their own retail mark-up to
produce an accurate price.
Ease of use was a priority: the CD takes customers through the list, step
by step. Glazed and unglazed lists are available, as well as different
width and height options.
The CD also allows customers to ‘customise’ the list –
to put their company name on it as well as their own prices.
‘We’ve made sure the list is flexible to meet customers’
needs,’ explains Paul Thompson, IT Consultant for Shepley. ‘Different
customers like to do different things, and the CD makes the process easier
while ensuring prices are accurate.’
Tel: 0161 339 2433
Web: http://www.shepley.com
Timber
Windows are the Natural Choice for Homebuyers
The
British Woodworking Federation
has launched a major new marketing initiative to promote the use of BWF
Accredited Timber Windows to housebuilders.
As part of the campaign, the BWF has produced 'Timber Windows: The Natural
Choice for Your Home', a glossy 8-page brochure aimed at homebuyers. Lavishly
illustrated and with a modern design, the aim is for the brochure to be
displayed in showhomes across the country.
The BWF publication stresses that modern timber windows are highly engineered
products that not only look and feel good, but are easily capable of lasting
for many decades with only minimal maintenance. Buyers are reminded that
today's timber windows are guaranteed against decay and fungal attack
for 30 years and, with the proper minimal maintenance, should last much
longer than that. Thanks to modern coating systems, they also need no
re-coating for a minimum of five years if stained and eight years if painted.
When it does come io re-painting, all that is required is a quick rub
down with very light sandpaper and one coat of paint, with no scraping
or burning off old coatings required.
Email: mailto:windows@bwf.org.uk
Web: http://www.bwf.org.co.uk
Two
New BWF Machine Safety Guides
The
British Woodworking Federation
has extended its series of Machine Safety Cards with Number 11 covering
‘Safe Use of Double End Tenoning Machines’ and Number 12 entitled
’Safe Use of Boring Machines’.
No 11 will act as a constant reminder that only trained and authorised
employees should operate the machine, which is typically used in the production
of square-shouldered tenons, stepped shouldered and scribed tenons and
profiled panel products. It emphasises that all guards and safety devices
must be fitted and adjusted before start up and that any defect must be
reported at once to a supervisor.
Procedures detailed in the new No 12 guide include fitting and adjusting
guards, reporting any defects to a supervisor, clamping components securely,
not leaving the machine unattended, the use of braking devices and ensuring
that foot-operated machines incorporate all necessary safety equipment
such as a shrouded operating pedal.
For more details of BWF Machine Safety Cards call 020 7608 5050 or e-mail:
mailto:bwf@bwf.org.uk
Jeld-Wen's
New Catalogue: A Source of lnnovation and Expertise
'Jeld-Wen's
new catalogue, which comprises a widest range of doors, windows and stair
products, is being heralded as an essential source of ideas and advice
in the joinery industry.' says the company.
Based on customer demands and preferences, new products have been introduced
along with detailed information and advice on building legislation changes
such as, Part L for heat insulation, Part M for mobility care and Part
E for noise reduction.
The new 230-page Jeld-Wen 2003/4 caialogue is designed with a new improved
indexing system for ease of reference. Different product categories have
been colourcoded and the index features a new 'Quick Finder' section to
help customers find out more about Building Regulations and how they affect
products and their installation.
New product innovations include:
• New and exclusive designs of moulded doors - including 'Cambridge'
shaker & 'Santa Fe' cottage styles. Plus the new Arlington, a traditional
6 panel door with detailed profiles for a truly authentic look
• New PVCu - made-to-measure windows, easy to price, easy to order
• New Therma Tru - fibreglass doors; strong as steel, no warping.
• New external door glass designs - including those by TV's Marian
Shillingford
• New Flockton patio door - available as a single door to match French
doorsets.
• New fire door alternatives - for veneered flush and 'rustic' cottage
style doors.
• New internal moulded doors with Easy-Trim - additional 50mm trim
tolerance.
• New stair parts - Trentham Range 'The Craftsman's Choice'.
Free personal copies may be ordered on a first-come-first-served basis
by calling: 0870 126 0000 or emailing your request to: mailto:marketing@jeld-wen.co.uk