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Edgetech
Supports Consumer Proposition on New Website
Edgetech,
the warm edge technology supplier, has announced its new UK website is
now live. http://www.superspacer.co.uk
has dedicated sections for sealed unit manufacturers, fabricators and
installers with details of the resources they can tap in to, to help them
sell more.
Homeowners have their own dedicated area with facts about Energy
Saving Recommended windows and the built in energy saving properties of
Super Spacer, explains Andy Ball, Marketing and Business Development
Manager of Edgetech.
This section aims to support installers when selling in the home.
The website even gives instant access to our popular 'Windows that won't
cost the Earth' DVD for homeowners to view making the decision to buy
even easier.
It's important to keep customers and prospects up to date with the
latest industry news, as well as Edgetech specific updates like product
and marketing launches. The site is also a practical support tool for
our customers, with further developments coming soon including a professionally
designed website template for customers to add to their own sites.
We're continually improving our products and business support to
ensure we're doing what we can to help our customers stay ahead of the
competition, continues Andy. The website aims to make it even
easier for them to get the information they need.
HOPPE
(UK) Introduces New Website
HOPPE (UK) has launched its new website.
Alex Benton, Marketing Co-ordinator, explains: Keeping our customers
in the picture is essential to give them the edge over their competitors.
It's why the new site details all of our products and is set out in a
new structure that will help customers locate exactly what they are looking
for easily. HOPPE's catalogues are included in downloadable PDF formats
which means they can be stored on customers' computers, giving instant
access to a library of material without the need for an internet connection.
Alex continues: The site incorporates all of our latest news and
product launches so our customers can simply log on and keep up to date
with HOPPE. This is one of many developments in 2007 that helps our customers
grow.
Tel: 01902 484400
Web: http://www.hoppe.co.uk
WHS
Halo Launches Instant Price Guide Engine for Customers' Customers
WHS
Halo
has launched a Web-based Instant Price Guide engine for use by customers,
with consumer-facing Web sites, wanting to be able to offer a convenient
'ready reckoner' when it comes to pricing conservatory installations,
or door and window replacement projects. Customers can tailor the engine
web pages to their own specifications, featuring project illustrations,
product ranges and full corporate branding.
The easy-to-use system is based around a database of over 10,000 records
forming a price matrix of a range of window, door and conservatory sizes
and prices. This database has its own password protected web based administration
page allowing full control of their product range and prices.
It can be used as a template for a new site, or embedded with an existing
one, and an administration page is also available.
The site allows consumers to select from the full range of window and
door types, choose quantities and size - and be given an instant indication
of costs - adding greater transparency to the sales process and increasing
consumer confidence when purchasing.
Tel: 0121 749 3000
Web: http://www.whs-halo.co.uk
Avocet's
Fresh Face Look
In
a move to help support Avocet's launch
of its new 'Phocas' brand and provide customers with a greater opportunity
to obtain the latest information, Avocet has given its corporate website
an overhaul.
With ease of navigation around the site a design priority for Avocet,
the new site caters for both trade customers and consumer, inviting them
to view Avocet's product range in greater detail. As well as a wealth
of product and technical information on offer, there is also a section
dedicated to the latest news and success stories.
The new site includes much more user friendly navigation tools, supported
by graphics and illustrations for heightened visual clarity. It
is vital that visitors to the site are clearly directed to the relevant
page, comments Stephanie Wright, Marketing Manager at Avocet. By
using simple design, with straightforward directional tools, navigation
is greatly facilitated, making the specification process much easier.
Interaction with our customers is vitally important to us and what
we have at the moment is just the beginning; we will be continuing to
develop the site into 2008 with greater usability and features on the
site to help us achieve this. Stephanie Wright continues We
want the website not only to explain who and what we represent, but to
support our existing and prospective customers.
Web: http://www.avocet-hardware.co.uk
On-Line
Gallery Door Selector
Gallery
Composite Doors
already have a lot going for them and now they can be viewed, customised
and price requested on-line at http://www.gallery-doors.com.
Earlier this year the Gallery Collection had a double whammy at Glassex
with the launch of a black sash and frame option, plus it was awarded
PAS23/24 accreditation for the complete range.
The composite doors are constructed by Lister Trade Frames in the Midlands
and Thermaseal in the south, using WHS Halo profile components. The doors
are dual rebated which not only provides two weather seals, but according
to Listers Commercial Installations Manager, make them much simpler
for the fitter to install.
Dual rebated Gallery doors have all the advantages of the more common
PVCu panelled doors plus the added benefit of coming factory glazed. The
doors are pre-hung with fully adjustable flag hinges, have reliable multi-point
hook locking and come ready to fit in full protective packaging. Plus,
because they are dual rebated, they are much more forgiving if the brick
opening is out of square.
Now with the online facility they will also be much easier to sell. The
Gallery Door Selector shows doors in different colour and style options,
with different outer frame colours and different glass and furniture choices.
Gallery Door Trade customers also have the option to have the new selector
software installed on their own computers and laptops so that it can be
used during a sale or in their showrooms.
Like most of the things that Lister and Thermaseal seem to get involved
with, the Galley Collection of composite doors are aimed at the more discerning
and quality conscious customer. But with all the accreditations, marketing
support and sales aids like this new selector, they're aiming to give
a lot of value for money, say the companies.
Contact:
Lister Trade Frames:
Tel: 01782 205605
Web: http://www.listertf.co.uk
Thermaseal:,
Tel: 01268 561717
Web: http://www.thermasealwindowsystems.co.uk
New
Tremco illbruck Website Goes Live
The
new Tremco illbruck website has been
specifically designed to make navigation simple and easy, with clearly
defined sectors for each of the company's extensive product ranges and
information on market issues and news.
The new site brings together the entire Tremco illbruck range of products.
New features include a fully searchable product selector, and extensive
downloadable library of technical data and CAD drawings and links to company
news and information.
The fully inclusive product selector describes Tremco illbruck's complete
range of construction, industrial, fenestration, flooring, roofing and
specialised coatings products, each with an alphabetical search facility
to make it easier to find products. Each range is clearly searchable by
product, market or application.
The technical services section offers essential downloadable information,
including CPD seminars on a range of relevant topics, as well as site
surveys, drawings and a full written specification service that includes
NBS clauses. Brochures, material data sheets and technical data sheets
are readily available to be downloaded or viewed in the literature section.
We have developed the Tremco illbruck website to be user friendly,
informative and essential viewing for all our customers, comments
Dianne Watts, Marketing Services Manager. It has been designed to
offer advice and information to anyone involved in our industry, from
architects to specifiers to contractors.
We have harmonised the visual content to facilitate viewing and
ensured that all content is comprehensive and relevant. Whatever the user
wants to know about the company, the product ranges and markets served,
can now be accessed at the click of a mouse!
Tel: 01753 505000
Email: info@tremco-illbruck.co.uk
http://www.tremco-illbruck.co.uk
Conservatory
Outlet Launches Conservatory TV
Conservatory
Outlet,
a Yorkshire based manufacturer of uPVC conservatories, says that it has
launched the worlds first Conservatory video website - http://www.conservatorytv.com/.
Conservatory TV has a number of conservatory and double glazing videos,
such as How to build a conservatory, and videos showing the
security levels of their uPVC windows. The website is also packed full
of consumer advice, information and tips for those interested in uPVC
conservatories.
Matthew Glover, Managing Director of Conservatory Outlet, explains, 'We
have big ideas for ConservatoryTV. We envisage a website which will develop
into a Conservatory TV channel, with loads of videos about different aspects
of conservatory design, installation, conservatory showrooms and so on.
We have taken on two full time video producers to fulfil this dream
so watch this space.'
For more information visit http://www.conservatorytv.com/
or the Conservatory Outlet website at http://www.conservatoryoutlet.co.uk/.
Alcoa
Launches Innovation Web Site to Showcase Technology Solutions for Design
Engineers
Alcoa has launched a new technology
website with rich, detailed scientific information on aluminium and
other light metal technology that will help design engineers develop
new products.
The Web site, http://www.alcoa.com/innovation,
taps Alcoa's 121-year leadership in light metal technology and features
a growing database of Alcoa's patents and scientific research papers.
For the first time, scientists, engineers and product development specialists
will be able to search the Alcoa technology library for solutions in
metal coating, casting forming, alloys, structure and design to develop
new applications. For instance, an aerospace engineer could locate new
breakthroughs in aluminium-lithium alloy technology to support a lighter,
more fuel-efficient aircraft design. A consumer electronics designer
could discover new solutions in finish and colour to add style to a
new personal computer or cell phone product. Or an automotive engineer
could find data on Alcoa innovations in fuel cell, crash management
and sustainable automotive design.
The site also highlights Alcoa's global innovation network of collaboration
with universities and external partners. This network helps Alcoa deliver
the solutions that customers demand faster, more efficiently and more
in line with customer needs.
Alcoa's global technology organisation is comprised of thousands of
scientists, engineers and researchers around the world dedicated to
discovering and developing the next generation of Alcoa products, processes
and services.
Alcoa's R&D network is connected globally to research centres and
universities in Russia, China, India, Europe and the United States.
Founded on the innovative spirit of Charles Martin Hall and his patent
that sparked the entire aluminium industry, Alcoa has more than 2,600
active patents today. The company also supports the world's largest
light metals research and development centre, the Alcoa Technical centre.
Alcoa annually invests approximately 1% of its revenues in R&D.
Web: http://www.alcoa.com
Builders
Victors Not Victims of Web Revolution
The
web is having a significant and positive impact on the fortunes of builders
according to a new study released recently.
The research by thebestof, a national
network of local marketing websites, run by local people, that champion
the best businesses in their area shows that small and medium sized businesses
(SMEs) plan to grow their businesses by on average 38% in the coming year.
However the more web-savvy SMEs including builders have growth ambitions
that are twice those of their conventional SME counterparts (41% vs 20%).
The study is based on telephone interviews with 500 small and medium sized
businesses combined with an online survey completed by a further 2,583
SMEs. The businesses were drawn from across the UK and from a mix of sectors,
and included 70 builders.
The research which explores SMEs general approach to marketing, reveals
that builders typically spend £3,000 marketing their businesses
and 80% of them plan to spend as much if not more on marketing in the
coming year. However a significant group are focusing this spend on the
web and this spend is delivering results. For instance the internet-enabled
builders get 24% of their enquiries from the web.
In general, the study paints a picture of an SME community in a bullish
mood. One in five plan to launch a new product or service in the next
12 months and a further 13% will expand into a new area. One in six will
merge with or acquire another business and only 3% plan to scale back
their operations. Indeed when asked to score their future optimism, on
a scale of 1 to 10 the average score is a creditable 7.8.
However, when analysing the businesses which are more web active against
those who are not, the study shows that the companies most actively using
the web for marketing, expect their business to grow twice as quickly
as the SMEs who aren't. These web-aware SMEs are also far more likely
to be taking business away from larger rivals too. For instance 58% of
the internet active builders describe their competitors as bigger than
them, whereas the less internet active are more likely to say their competitors
are the same size as them or smaller.
Nigel Botterill, Chief Executive of thebestof comments: The first
wave of the internet seemed to be all about the major brands and retailers,
or businesses like lastminute.com or ebay, whose whole premise is built
on the internet. What this research shows is that there's a whole generation
of ordinary small businesses - like builders - who have been quietly working
in the background, using the Web to steal market share from their bigger
competitors.
The Report suggests the web-aware SMEs as a whole haven't set up e-commerce
operations, they are just making sure that they are doing the basics.
For instance:
76% have a site
46% do search engine optimisation
30% run email campaigns
11% run affiliate programmes
9% do pay per click advertising
7% run a blog
While certain SMEs are making major online gains, the study also highlights
a digital divide. For instance, 24% of builders report that the internet
holds no potential for their business, furthermore a third don't see it
as relevant. Yet in the same sector there are builders generating a quarter
of their business from the Internet.
Nigel Botterill again: It is extraordinary to see how the internet
is delivering so much for some and yet so little for others. We're working
hard to try and understand why this is.
Part of the problem appears to be a matter of mindset. One in five (19%)
reports that they don't feel equipped to take advantage of the Internet.
A further 56% simply believe it is the natural domain of the bigger business.
The age of the proprietor in charge of the SME is another issue.
Nigel Botterill concludes: Builders need to break out of this mindset.
69% of them turn to the web for their suppliers, so why do they think
people looking for builders, aren't doing the same?
They need to realise that there are businesses exactly like theirs
doing some very simple things to capture business through the Web. It's
not rocket science, it's a basic business skill and tool, just like financial
management, which they can and must harness.
http://www.thebestof.co.uk
is a national network of local marketing websites, run by local people,
that champion the best businesses in their area.
28,000
Hits On Youtube and Counting...
Conservatory
Outlet
says that it has a reputation of doing things a little differently and
judging by the companys success on www.youtube.com it pays to add
a little marketing creativity and flair.
While the naked calendar boys was an interesting diversion away from typical
marketing activities, the company has added 4 new videos which are part
of a Break In Challenge on Youtube. Mr Fix It, Chav It, Psycho
and Wing Commander may have very direct headlines but the messages within
each of the videos are educational with a touch of entertainment value.
Mr Fix it thought he'd break in to a Conservatory Outlet window
within minutes using a hammer and chisel, while the suitably dressed Chav
It star went back to basics with a brick. The other 2 videos also
attempt to break through a window using other direct means of forced entry.
For the consumer it's an important message with respect to security and
represents not only Conservatory Outlet's innovative and entertaining
approach to marketing but also to the inherent quality in the compaanys
products.
Matthew Glover, managing director of Conservatory Outlet and also a star
in one of the videos comments: We have a new generation of consumer
who not only uses the internet as a means of reference but also for some
element of entertainment value. Security is a serious issue and we thought
it would be a refreshing way to demonstrate the quality of our products.
Log on to http://www.youtube.com
and type in break in challenge in the search bar to enjoy
the video clips. But as the videos clearly state: remember please
don't try this at home!
Tel: 01924 373471
MRA
Marketing Unveils its New Website: mra-marketing.com
MRA
Marketing,
the PR and marketing division of Michael Rigby Associates, has unveiled
its new website http://www.mra-marketing.com
following a complete overhaul by the company's in-house creative team.
The new site employs state-of-the-art content management systems making
it possible to add, edit and update pages quickly and easily. Always up-to-date
with the latest news on all its clients, mra-marketing.com also aims provide
a platform for wider analysis of Building, Home Improvement and Construction
industries in which MRA-M specialises along with advice and thought-leadership
on PR and Marketing.
'The new site is both informative and inspirational. It's a great advertisement
for our business,' explained Managing Director, Mike Rigby. 'It's provided
a great opportunity for us to showcase the design skill of our new creative
team. But as well as showing what we can do and how we help companies
grow, we also want to create a valuable online resource for everyone involved
in the Building and Home Improvement industries and demonstrate the real
results which great PR can achieve. The new site gives us the tools we
need to do this.'
The launch of mra-marketing.com follows the recent re-launch of MRA-M's
sister site http://www.rigby-research.co.uk.
Also designed by MRA Marketing's in-house teams, rigby-research.com provides
a smart interface through which users can access up to the minute research
across a wide range of sectors and markets. For more information about
MRA Marketing or Rigby Research call 01453 521621.
eBuilders
Introduces New On-Line Lead Generators with the Zero Stress Guides
Online publisher eBuilders - producer
of http://www.ConservatoriesOnline.com
and http://www.almostimpartialguide.com
amongst many others - is producing a new series of online guides for consumers
which aim to reduce the often traumatic business of improving their homes,
'The Zero Stress Guides'.
Produced in conventional A4 magazine format the Zero Stress Guides may
be downloaded completely free of charge and, believes the publisher, will
be attractive to consumers who prefer to read such information in magazines.
Of course, the launch of the Zero Stress Guides - the first three cover
Double Glazing, Conservatories and Kitchens - will also provide additional
fresh opportunities for home improvement suppliers seeking to connect
with these homeowners. eBuilders predicts that the continued 20% year-on-year
increase in leads generated by the companys existing web sites will
enjoy extended penetration through the new Guides.
The Zero Stress Guides (http://www.ZeroStressGuides.com)
offer expert advice on such issues as planning and building rules and
regulations, detailed but straightforward advice on styles, materials,
design and how to set about choosing a supplier for a range of home improvements.
Price guides are also given where possible whilst the pages are punctuated
throughout with handy 'Top Tips'. The emphasis is on 'honest, easily understood
advice' say the publishers, so consumers may come to trust the publications
just as they have other conventional eBuilders sites.
eBuilders Managing Director Peter Jervis, whose background includes time
spent as retail giant Anglian Home Improvement's Business Development
Manager, says that the power of the Internet is the way forward: Anyone
in home improvements not marketing themselves through the Internet will
fall behind, says Peter. Thanks to the Internet consumers
have never been so educated and prepared as they are now when making key
buying decisions - and that includes identifying potential suppliers.
Increasingly consumers will not trust a company that they cannot research
online before contacting them. The Zero Stress Guides provide a perfect
opportunity for companies to ensure they have a credible online presence.
A number of advertising and sponsorship opportunities remain available
in the Zero Stress Guides, for which further information is available
by calling eBuilders Ltd, on 01603 879423; or email peter@ebuilders.co.uk.
Spectus'
Invaluable Interchange helps Fabricators Work Together
Spectus
customers can now access a secure area on its website. The exclusive area
enables fabricators to access a wide range of technical documentation
and also provides a listing of the Spectus range and other products fabricated
by customers.
Martin Althorpe, Technical Director of Spectus, says the Interchange section
in particular helps customers support each other in competitive markets:
Interchange is about taking down barriers for our customers. Fabricators
can source niche products from a diverse range of companies or partner
with another Spectus customer on larger projects. Our customers can discuss
issues and swap ideas without having to go through a middle-man. The secure
area also keeps customers up to date with new products. We've heavily
invested in our product development programme and we want customers to
be able to use our innovations as soon as they are available. Exclusive
bulletins on industry issues keep our customers ahead of the competition
as well.
Tel: 01625 420400
Web: http://www.spectus.co.uk
New
Look BCE Website Now Live
As
part of the recently re-designed BCE
brand, the positively different range of environmentally friendly PVC-U
and PVC-UE roofline, cladding, window board and trim products, the fully
revamped BCE website has now been launched.
http://www.bcecellular.com
is the latest stage in the roll-out of BCE's new marketing support package.
The new BCE site makes it even easier for distributors, installers
and homeowners to stay up to date with all the latest industry and company
news, including product and service developments, explains Tony
Crutcher, Sales and Marketing Director of the BCE brand.
Communication with customers along the supply chain is vital. That
is why we want to make as much information on the BCE brand as easily
accessible as we can. Among other customer-focused features, the What's
New section includes the latest product launches and marketing support,
with news updated frequently. The site also provides instant access to
our technical support and distributor service teams, with detailed product
information on one of the most comprehensive ranges in the industry. As
a reflection of the growing interest in the environment, visitors will
also have access to our green credentials and for those who want to keep
up to date with the very latest news on all aspects of BCE, including
downloads of the support available, there is a dedicated section for registered
users.
Visit http://www.bcecellular.com
for more information.
Google
gets Results for TimberWindows.com
Since
TimberWindows.com increased its online
marketing campaign in mid-June, visitors to the website have risen by
a third to over 35,000 a month and twenty per cent more people have used
the Registered Installer finder application to locate their nearest dealer.
IT Director Rob Franks comments: Increasing our budget for online
search engines such as Google means Registered Installers receive more
valuable sales leads. UK Online shopping has been on the up for some time
now, particularly in the home and garden sector. TimberWindows.com's Registered
Installers will benefit from our investment which reflects this national
growth in online spending.
Tel: 0845 458 9181
Web: http://www.timberwindows.com
Deceuninck
Solves Website Conundrum
A
website is rapidly becoming a must-have for most businesses these days
- the internet is the first port of call for many people looking for a
supplier. Unfortunately, developing a professional website can be an astronomical
expense many businesses can ill-afford. And the DIY option is beyond most
of us too - the web world is surrounded by jargon few can understand.
Deceuninck says that it has a solution to this dilemma. It comes courtesy
of the companys SynergeBuild application and it offers customers
the means to put their businesses online without the headache of the development
costs or the need to get to grips with the technical jargon.
Deceuninck customers can have a website that gives them a professional,
stylish online image of which they can be proud. All customers have to
do is provide the text for the site and the images they would like to
use. Once created, the customer has direct access to the site via a login
and password so they can make any changes to the site immediately, without
the need to pay for expensive web designers.
Many of Deceuninck's customers say that SynergeBuild has revolutionised
their business, and the website application can only increase the system's
appeal. At its most basic, SynergeBuild offers an online order processing
facility that makes ordering, order tracking and general order administration
a lot more streamlined. But it's much more than that. It's a virtual customer
service department that allows customers to monitor issues and keep track
of stock levels. It's also a resource library that features technical
manuals, product diagrams and foiling specifications as well as promotional
materials such as samples, brochures and wallcharts.
Large companies such as Deceuninck have the resources to develop powerful
online resources that add value to their business. But very few of those
organisations can say that they use those resources to help add value
to their own customers' businesses. Deceuninck says that it is one of
those that can.
Tel: 01249 816969
Email: Lesley.bowling@deceuninck.com
New
Look to www.rockdoor.com
Composite
door manufacturer Rockdoor has updated
its website, which now features a step-by-step guide for homeowners showing
them the design choices of a Rockdoor including new colours Ruby Red,
Emerald Green, Sapphire Blue and Onyx Black - the first reliable black
door with Heat Shield. Homeowners can also see the styles of door and
glass, door furniture and security options as well as the benefits installing
a Rockdoor offers - security, durability, low maintenance and energy efficiency.
Rockdoor is the only fully engineered PVC-U composite door specifically
designed for the retail market. It provides outstanding performance with
a lifetime of up to 35 years. Available in 12 door styles, eight colours
and 11 styles of glass there is a design choice to suit every home.
Sales Director Mark Simm comments: The new look website is a great
marketing tool for our customers - homeowners can see the many design
choices available. When homeowners request a brochure they can choose
to have their details passed on to a local installer. This lead is then
passed on to a Rockdoor installer in the homeowner's area to follow up.
Web: http://www.rockdoor.com
Pilkington
ActivConsumer Response Goes Through the Roof
The
latest analysis of response to the ongoing promotional and advertising
campaign for Pilkington Activ self-cleaning glass shows that the
web site for the product (http://www.pilkington.com/selfcleaningglass)
has received an average of more than 12,500 visits per month since March
of this year. This is more than double the figure for the corresponding
period last year and regarded as impressive for such a specialised product.
From the outset the Internet has played a large part in the campaign,
with readers and viewers being directed back to the web site for more
information on what remains a relatively new concept in glazing and one
that continues to fascinate homeowners and specifiers alike. Advertisements
for Pilkington Activ appearing on Google, in addition to continuing
consumer public relations activity, are contributing to this huge growth
in traffic to the site, with television and press advertising further
increasing awareness of the product.
Consumer public relations activity also continues to increase as editors
also become familiar with the product. Editorial has appeared in a range
of publications including the Move or Improve supplement in the Mail on
Sunday YOU magazine, and a number of county magazines and local newspapers.
The BBC Good Homes magazine carried a competition that drew more than
12,000 entries which, according to the publisher, was the most successful
competition it had run for 18 months with around double the usual number
of entries. A further competition appearing in Ideal Homes magazine early
in July is expected to bring in similar numbers of entrants.
The latest market research confirms the continuing success of the consumer
marketing campaign for Pilkington Activ: 60% of home owners are
aware of the concept of self-cleaning glass and 49% are aware of the Pilkington
Activ brand, remarkable statistics with more than 70% of UK households
now owner occupied.
These figures are impressive by any standards, says Julia
Berkin, Marketing Communications Manager for Pilkington Building Products
UK, and for a relatively specialised product like Pilkington Activ
they are remarkable. For installers association with the Pilkington Activ
brand continues to attract an extremely positive response from homeowners,
something that is also being proved by the huge growth in sales of the
product throughout the UK, she added.
2,700
GAP Products Now Available Online
Independent
home improvements stockist GAP has increased the number of products available
to order online at http://www.gap.uk.com
to 2,700 - around 85% of its total range. Since online ordering was launched
earlier this year its popularity has grown, with 560 users, and more added
every week. Account holders can see a list of the bespoke products they
regularly order including individually branded items.
GAP's online ordering service is available 24 hours a day, 365 days a
year so users can place an order at a time that suits them. GAP's Joint
Managing Director Charles Greensmith comments: Our customers want
to order all the products they need from one place. Online ordering has
been designed to help our customers run their businesses more effectively.
It saves customers even more time - and time is money - because they won't
need to make special trips to a depot for single items. We'll be adding
more products, including the Cosmopolitan door panel range, and making
online ordering even easier to use later in the year.
Tel: 01254 682888
Showroom
Virtual Tours
Greenway
Products
in Pontypool, South Wales recently commissioned Punctum Photographic to
create and build an on-line Virtual Tour of the company's conservatory
showroom.
This tour is now live and available to view at http://www.greenwayupvc.co.uk/virtualtour
With more businesses using the web as their prime marketing tool a Virtual
Tour is a highly effective way of promoting your business.
This gives your business a clear and simple fully interactive virtual
shop window where your products are on display 24 hours a day 7 days a
week. The interactive nature of a virtual tour holds potential customers
on your site for longer as they explore.
The clear benefits to the potential customers are that they get a look
and feel for the range of products before they visit the 'real' showroom
making their buying decision quicker and easier. Once home they can return
to the showroom via the on-line tour to get a very real reminder of the
look and layout of each conservatory. Greenway is delighted with the results
of their virtual tour, as it is proving a benefit to their marketing and
promotional plans.
Having completed this project Punctum Photographic would like to offer
this service to similar clients interested in an on-line tour to aid and
promote their showrooms or businesses.
' We can offer Virtual Tours based around the design layout of your current
website, which ensures that when complete the new tour will fit seamlessly
into your existing website,' says the company.
Punctum previous Virtual Tour clients include:
The London Hippodrome http://www.hipevents.co.uk
Tent London http://www.tentlondon.co.uk
University of Wales Newport http://www.newport.ac.uk
If you are interested in receiving an estimate, talking further about
your ideas or simply to chat, please contact the Punctum Team.
Tel: 01633 843 237
Email: enquiries@punctumphotographic.co.uk
Web: http://www.punctumphotographic.co.uk
Enhanced
On-line Service from Carl F direct
An
expanded range of product lines featured in Carl
F direct is supported by an enhanced on-line service. The Web
based tools and accessories shop for the window and building industries
now offers over 1,500 items.
The increased product offering is supported by a dynamic new Web design
which speeds the selection process. Developments to Carl F direct include
quick links to brand shops including DeWalt, Stabila, Little Giant and
Henry. Carl F also provides the opportunity, via the Web facility, to
subscribe to a newsletter that has been introduced to support the service.
Designed to provide professional tools and accessories for anyone working
on site, the Web based service includes hand/power tools, measuring/maintenance
products, health & safety equipment, ventilation systems, clothing/footwear
and ladders.
Key to the success of Carl F direct is next day delivery for most items:
this remains a core business philosophy for the service that sits alongside
Carl F Petersen's hardware supply operation.
Visit http://www.carlfdirect.co.uk
For Carl F direct enquiries:
Call 0845 366 5566
Email: sales@carlfdirect.co.uk
Best
Practice Guidance Online from DHF
Almost
5,000 codes of practice and best practice guides were downloaded from
the Door & Hardware Federation
(DHF) website in a single month.
This is a record total since the federation began making its definitive
guides available online. Over previous months, around 3,000 guides a month
on average have been downloaded by members of the DHF and by architects,
specifiers and property professionals.
Said DHF chief executive Ian Wood: 'We have developed an extensive library
of publications which give vital guidance on the correct specification
of our members products and services. They are for the benefit of
architects, specifiers, builders, buildings & facilities managers,
building control officers and anyone involved in the specification of
industrial and commercial doors and shutters, hardware and domestic garage
doors.
'In the members only section of the website, there are many guidance documents
for use exclusively by our members. These ensure member companies provide
fit for purpose products which comply with the standards and other legislation
and that our members follow the good practice principles laid down by
the federation.'
In the latest 'top ten downloads' the DHF Code of Practice for purchasers
and specifiers of domestic garage doors and garage door operators proved
to be the most popular, with more than 1,500 copies being downloaded in
a single month.
It gives guidance on best practice in the design, manufacture and installation
of garage doors in order to satisfy regulations and other requirements.
It covers all the issues which need to be considered during the selection,
specification and installation process of garage doors. These include
guidelines on the mechanical aspects and requirements for garage doors
under the Standard BS EN 12604.
All the relevant safety requirements for power operated domestic garage
doors required by law to safeguard against risk are listed in the Code
of Practice, including installation procedures that have Machinery Directive
and CE marking implications.
This guide and the others are available on the DHF website http://www.dhfonline.org.uk
Permadoor
Unveils New Website
Specialist
composite door manufacturer and supplier Permadoor
has launched its new and improved website
Specialising in the supply of made-to-measure, low maintenance exterior
thermoplastic and GRP entrance doors, the new easy to navigate website
features Permadoor's full product range.
With just a few clicks of the mouse customers can access information on
fibreglass (GRP) ranges, thermoplastic doors, fire doors, outhouse doors
and a range of glass options and finishes, plus full technical specification.
The website also gives RSLs, ALMOs and local authorities full details
about Permadoor's contract management service. This includes support to
all aspects of project delivery, from initial enquiry handling to quotation,
surveying, installation and resident support.
The service also includes a fast track replacement scheme carrying a commitment
to supply an agreed number of doors free of charge to support emergency
replacement or routine maintenance.
Adrian Wyatt, sales director, Permadoor, said: The new website has
been designed to give customers access to the information they need to
make the right choices.
It's not there to replace meetings and we will still always be there
to answer all customer enquiries but it does give them an additional resource
which they can go through in their own time to build a stronger understanding.
It represents our ongoing commitment to better support our customers
and to make it easier to choose a Permadoor door.
The initial phase of the Permadoor website redesign has now been completed
with additional new online services planned for later this year.
For further information visit http://www.permadoor.co.uk
or call 01684 595 200.
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