Fabricator Focus March 2006

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Another Successful Year for TBW Ltd and IIP Award Too!

TBW Ltd staff and their partners were able to celebrate their assessment and reaccreditation of the prestigious Investors In People award at the company's annual, complimentary, Christmas Dinner and Dance on December 16th.

Plastmo fabricator - TBW Ltd (formerly The Window Brokers) specialises in the manufacture and installation of high quality UPVC windows, doors and conservatories. The company was originally awarded its IIP certification in 2003 and Paul and Kath Howarth, company Directors, were delighted to receive the award once again: ‘TBW has a superb team - who all enjoy working together. We have worked hard to ensure that every member of the team is given the best opportunity, training and support to provide our customers with the best product and service in the area.’

An internal audit undertaken in December 2005 identifies TBW's recommendation rate at 88.92%, which gives testimony to this claim. Shaun Heard, sales manager, knows that quality workmanship, professionalism and after sales service is paramount in securing such a good reputation locally. Shaun comments: ‘window companies come and go, often giving the industry a poor image. Our recommendation and repeat business rates, as well as being in business for 20 years, is assurance to our customers that we are different from the rest. We are leaders, not followers, and try our hardest to ensure our customers are not just happy but delighted with us.’

Clive Tabiner, the IIP assessor recognised the positive commitment to the development of skills of all TBW staff, and the open lines of communication carefully developed throughout the company. It was noted during the assessment that staff were not listened to, but the entire workforce has a direct hand in the company business plan, identifying and setting the company goals for the next twelve months. During the assessment Mr Tabiner voiced his opinion that the firm was 'exemplary, and that there was something special about the company.’

New staff members Tom Worden and Colin Grey, both actively recruited from the older applicants for their wealth of experience in the customer service areas bring stability to the company and complement the existing workforce. Also new to TBW Ltd is Graham Skinner in sales. Graham has extensive knowledge of the building trade and brings excellent customer service skills and enthusiasm to the sales department.

TBW was also accredited with the prestigious SAFE contractor certification in November, which ensures its Health and Safety policies are of exacting standards. Mark Gallear, company surveyor, who assesses and implements the on-site health and safety requirements -feels this award acknowledges the company's hard work and commitment not only to its customers but also to its staff. SAFE contractor is operated by National Britannia - international safety, health and environmental risk management specialists.

Paul was delighted to sail through the reassessment. He comments, ‘It is a great way to finish 2005 - and a superb start to 2006, our 20th year in business.’



DEM Rides the Curve with WHS Halo's Eclipse Esthétique

Barnsley fabricator DEM Window Solutions has adopted WHS Halo's Eclipse esthétique sculptured profile to be able to offer a more decorative option alongside its existing Eclipse PCE products.

Employing 40 people, and with peak output being in the region of 750 frames per week, DEM deals with trade installers nationwide and is dedicated to quality - both in terms of product and service. As Managing Director Dave Toulson says, ‘Not only does the system fit our manufacturing and sales needs, but WHS Halo also provides a 'feel good' factor based on its service and business support packages. We believe we can combine its good reputation to our own, and create not only an additional sales opportunity for ourselves, but for our customers too’.

Eclipse esthétique is a stylish yet versatile choice of products that are design-led while simple to fabricate and install. Its sculptured profile provides good looks, complemented by a number of beading options, which further personalise the look and feel of the installed product.

Profiles are fitted with an internal single leg bead, which come in chamfered, convex and concave designs. Customers can enjoy the aesthetic benefits of Eclipse esthétique across a broad range of products including popular casement windows and residential, French and in-line patio doors, ensuring complete harmony of look when refurbishing and replacing old stock.

With a business based on personal service and an extensive product range, DEM Window Solution's choice of Eclipse esthétique is consistent with the company's enduring quality first message; and consequently the company continues to be well placed to thrive in a challenging market.

Tel: 01226 298000


New Niche Product Line up for West End Windows

West End Windows, the specialist aluminium and PVC-U trade fabricator, has announced the launch of several new product lines as part of its growth strategy.

West End is a familiar name in the trade market. The company has been trading for over 30 years and says that it continues to go from strength to strength, however the firm recognised that the industry was changing and it has responded with a range of products to help window and conservatory installers win more business.

The company has created three specialist new Divisions - Vertical Sliders, Composite Doors and Conservatory Roofs. Commenting on the move Director Matthew Ford said ‘West End is already established as a major trade supplier but we recognised the opportunity within these niche markets. Installers can add considerable sales opportunities and better margins by promoting niche-products.’

West-End has been busy working with customers to provide the products and service they need to grow and win business. £500,000 investment followed, including a new Haffner SBA Supercut machining and cutting centre, designed to meet the standard 5 Day delivery now offered on Duraflex Windows and Doors. ‘This was a significant investment, however, we are committed to providing West-End customers with the service and products they really want in today's difficult market place.’

The company spent many months researching niche-products before launching the new product lines. ‘After 30 years in business, quality and innovation is critical to us’ added Matthew, ‘but it was also important the new products offered maximum sales potential. As a result, West End considers its new Vertical Slider and Composite Door as the best on the market, both aesthetically and technically.’ West End has also added both Ultraframe and Global conservatory roofs to its product line up as part of an integrated conservatory package.

‘The Window and Conservatory Market is changing rapidly and Installers need to work with innovative, forward-thinking suppliers to ensure their continued growth and success’ concluded Matthew.

For more information on the full West-End product range, telephone 0117 966 7661 or fax 0117 966 7773.


Family Joinery Firm Ensures Reputation with Top Quality Supplier

When a company has been trading successfully for over 50 years it has to be doing something right. Joinery manufacturers of high quality sash windows, A & W Gowers Ltd of Chelmsford, Essex is a family concern with an excellent local reputation. To uphold that reputation the firm has to work closely with the right suppliers. Production manager Ian Gowers chose a supplier that would meet his standards. He chose Mighton.

‘As a premium sash window hardware specialist, Mighton offers us all the solutions for sash windows,’ said Ian. ‘Because the company is specialist it can tackle any situation or specification we ask for. We send over the dimensions and weights of the windows and Mighton does the calculations for the balances. We trust the company because we've never experienced any failed or wrong specs. Being able to remain flexible is important for us as it enables us to meet our customers changing demands.’

Ian Gowers, who works alongside his father and uncle in the business, is pleased that Mighton can offer a high quality product with the flexibility the company needs.
Mike Derham, Mighton's Managing Director, says: ‘We pride ourself on being adaptable enough to supply every customer, from plcs to sole traders, with the products and service they need for effective and successful trading. We value A & W Gowers' business and understand its reputation is riding on our quality and reliability.’

Tel: 0800 0560471
Web: http://www.mightonproducts.com


Happy New Year from Budget Windows

Teeside fabricator installer Budget Windows has seen huge changes since the management buy out on New Years Day 2005. After completing the first year under new ownership the investment and changes are paying off.

‘We started by investing in new machinery - part of the overall plan to modernise and streamline the fabrication side of the business,’ explains Paul Callaghan, General Manager.

‘And we took the opportunity to switch to Synseal's SynerJy suite. We already have a strong domestic business but we wanted to strengthen our trade fabrication side.

So we have re-branded the trade fabrication side as Eden Trade Systems and brought the operation into the 21st century - in the New Year online ordering will be available. The three businesses together cover retail, trade and conservatories. We are pleased with the changes we've made and we're fast-tracking ISO9001.

'We knew we needed to make big changes to compete in a tough market. Once the keys changed hands we started making the changes we'd wanted to for so long. We have a strong retail base - on average 65 window installations and 20 conservatories a week. And 2006 looks to be another successful year.’

Synseal – Tel: 01623 443 200



Bringing the Best Together

Ever since its establishment back in 1995, Wendland says that it has been specialising in innovative roofing solutions, delivering quality products to its customers every time. So when Glenhampton Conservatories was looking at roofing systems that would not only meet and fulfil homeowners' needs, but also exceed their expectations, Wendland's Styal system was the obvious choice.

‘As a company that prides itself on producing a wide and varied range of aesthetically pleasing, bespoke conservatories which are aimed at the high end of the market, Glenhampton has earned a reputation for excellence in service and engineering, achieved through its versatility, and this is exactly what the Styal roofing system is...versatile.’

The Styal system has been designed to be very simple to fabricate, extremely strong and quick to install, and it also goes further structurally, making it suitable for larger installations - one of Glenhampton's area of expertise. Commenting on its introduction, Glenhampton's managing director Bob Lunt said: ‘Our passion is perfection and it is imperative that we can offer the very best to our customers helping them to realise their dreams and expectations, as well as bringing a touch of class to their homes.

'Wendland's Styal system looks fantastic and complements our existing product range perfectly, allowing us to deliver opulence at affordable prices and this is reflected in our sales. We tailor make all of our conservatories, so it makes sense to have a roofing product that is durable and flexible enough to fit frames of any size, whilst providing excellent thermal insulation, weather resistance and long lasting looks, and Styal certainly delivers this.’

But it doesn't stop there. Wendland is also assisting Glenhampton in its sales, technical support and overall design process via Sympla - Wendland's next generation conservatory software package that offers genuine integration by being the first system that can be utilised by sales staff, surveyors and fabricators.

Wendland has also assisted with the design of a variety of marketing items including brochures and website information, providing the complete retail assistance and support for its customers and products.


Sterling Choice for Listers!

When Sterling Windows and Conservatories of Cannock recently decided to move to bigger and better premises the company took the opportunity to review its business needs for the coming years.

As a growing business in an increasingly difficult and competitive market Sterling needed to find a supplier which was not just competitively priced but one which offered tangible added benefits. ‘It's no use having a great price if the product quality is poor or you don't get your goods on time.’ says Sean McGaan, Sterling's owner. ‘And we wanted a supplier which was in business for the long term, one which had invested heavily in its own future. That way I could be sure that the company would still be here as we grew our business.’

Lister Trade Frames came out on top of Sterling's list for several reasons; the company had been recognised by the GGF as the Fabricator of the Year as a result of some serious investment in its business. It had a user friendly marketing support package. Delivered on its own fleet of vehicles. And the company offered two window suites plus the Ultraframe roofing system, and yes, the price was right.

‘The product from Listers is great’ says Sean, ‘in fact it's the best made window I've fitted in years. But it's also the people at Listers who make the company the right choice for us. They're honest, friendly and helpful. And that makes a big difference in this business. Listers realises that supporting its customers makes the company stronger, so it is constantly improving what it does and how it does it.’

Sterling's move to new premises gave the company the opportunity to invest in a new retail showroom. Lister Southern Business Development Manager, Dene Rylands, worked closely with Sean to help provide and display a range of products in the best possible light.

The launch was a great success. Sterling’s newly finished retail showroom in Cannock displayed three full sized conservatories and a whole range of window and door products, the showroom's design is bright, spacious and welcoming. So welcoming in fact that within the first hour of opening the doors Sean had received five customer requests to visit them with a price.

Contact Lister: 01782 205605
Email: sales@listertf.co.uk

Picture shows left to right: Dene Rylands, Listers Southern Business Development Manager and Sean McGaan, Sterling's owner on the showroom open day. Inset is a picture of an area of the showroom.


Prime time for Conservatory Outlet

Compared with 15 years ago, today's window industry is almost unrecognisable. ‘When Prime Windows started in 1989, we were exclusively a trade fabricator,’ explains Jonathan Toft, Prime Windows' Managing Director.

‘As the company grew, we started installing windows too because I realised we were missing out on work. In the last five years we have seen the rise in the importance of conservatories as a sector. Last year we installed 50 - and this year we have already installed more.

We have been having lots of success with conservatories, but wanted more. I had heard the Conservatory Outlet radio adverts and seen the television adverts, so I popped into Conservatory Outlet to see the showroom. I liked what I saw.

‘After speaking with Andrew and Matthew Glover, I could see how the concept could work for us. Conservatory Outlet is a brand that you can bolt onto your existing business. For Prime it means we can keep our name, and that's important for us. We have built a good local reputation over 15 years - at least 60% of our business comes from recommendations so we know we are doing a great job.’

Jonathan adds:

‘We believe that with Conservatory Outlet we will increase sales. We have already taken advice on building a new website for Prime and our details already link to http://www.conservatoryoutlet.co.uk.

'Together, with Conservatory Outlet's knowledge of conservatories and consumer marketing, our local reputation and our showroom in Sheffield, we are looking forward to a bright future.’


A Winning Partnership

Lincoln-based Sternfenster Trade Sales has been working with profile supplier Deceuninck for three years developing a strong relationship and a rapidly rising order book for the company's decorative 70mm window and door system.

Having built its business and reputation on offering some of the most quality driven products within the industry, Sternfenster was very selective on choosing the company’s profile supplier. Managing Director of Sternfenster, Mike Parczuk explains. ‘Sternfenster was among the first companies to embrace the BSI Kite Mark on our products and hold an enviable reputation for quality throughout our family run business. We chose Deceuninck as the company equally holds a reputation for quality products and we haven't been disappointed with our choice.’

As a result, Sternfenster has been manufacturing the Deceuninck fully sculptured decorative 70mm system, namely 2800 Series. The 2800 Series is a popular system within all market sectors and offers a high quality product which was essential to Sternfenster.

Sternfenster has also taken advantage of the many support initiatives offered by Deceuninck including the company's SynergeBuild on-line customer service platform. By adopting SynergeBuild, Sternfenster has an on-line order management service which provides an accurate and efficient method of order tracking and is extended constantly with new high-value functions.

Since 1974 Sternfenster has been manufacturing windows and doors throughout the country to all market sectors. The company has continuously witnessed steady growth and attributes its success to sound business sense coupled with offering the right products. Mike Parczuk concluded: ‘We have the quality, products and service that the industry demands and having the right profile partner behind you, makes the job that little bit easier. At Sternfenster we continually invest in the business to support the demands of our customer. So much so that during 2005 we opened our in-house paint plant so we can offer coloured products at a fraction of the normal lead times. Our relationship with Deceuninck has always been strong as the company’s continual vision for innovation and quality mirrors our own business strategy.’

For more information on Sternfenster visit http://www.sternfenster.co.uk


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