Sierra Heads for Greener Pastures

Super-fabricator Sierra Windows has reported a steady growth in demand since launching its exclusive foiled colour, Chartwell Green, reaffirming the increasing importance of colour in securing new business.

After the success of the heritage green colour in spray-painted conservatory roofs, Sierra has taken the initiative to develop an exact match to create the exclusive Chartwell Green foil, which is already proving to be very popular with consumers.

Brain Webb, divisional sales and marketing director, Sierra Windows, explains that by adding new foiled colours to their range, installers can generate major opportunities and in turn increase sales, particularly amongst owners of more traditional style properties.
Brian said: ‘Increasingly, installers are recognising the edge that colour can give in a tight marketplace but whatever the market, product differentiation is all important.

‘Our exclusive Chartwell Green foil, which is already seeing impressive sales, complements our existing roof offer, meaning that we can supply a wide choice of coloured conservatories as well. We also have all the necessary ancillaries available so that we can provide a fully inclusive package.

‘Up until now, colours have been spray-painted on but Sierra offers foiled colours which have a grain effect, making them more durable and scratch-resistant, resulting in a far superior finish.’

With the clear potential to help generate new business and close sales, colour could be seen as one of the industry's greatest assets, but it has largely remained untouched and consumers have been offered a 'choice' of white or white.

By offering unique and innovative products, installers can stand out from the crowd whilst being better equipped to meet changing consumer demands, which is crucial in the current economic climate.

Brian said: ‘Colour was explored briefly in the nineties but it never really took off. What we are seeing now is a new generation of more subtle pastel and heritage colours which are particularly popular with owners of period properties who want a colour that will fit in with their home's distinctive character.

‘At Sierra we have worked hard to predict and respond to changing demands in the marketplace. As well as creating the exclusive Chartwell Green foil, we have also added Black and Gale Grey foiled colours to address demands within the commercial market, showing Sierra's flexibility to appeal to all tastes.’

For more information about Sierra's exclusive Chartwell Green foil call 0808 178 3455 or visit http://www.sierrawindows.co.uk.