Pilkington energiKare™ Hits the Small Screen

From the 18th February the Pilkington energiKare™ brand will be beamed into homes up and down the country as part of a two-month television advertising campaign.  The commercials will be shown on digital television and Channel 5, with an expected estimated audience of 13 million adults over two months.

Anne Quayle, Marketing and Sales Support Manager, Pilkington, said: 'We are going into 2008 with a major television advertising campaign which will be supported by initiatives in regional and consumer press throughout the UK. We had great success with the Pilkington Activ™ campaign and we are confident the Pilkington energiKare™ commercial will have the same impact.

'The TV commercial is based on the insight that when it comes to saving energy, most homeowners feel they need to ‘do their bit’ for the environment, but their personal decisions to make changes are ultimately financially motivated.  The ads turn a spotlight on the behaviour of many homeowners in homes with energy inefficient windows, who casually waste money everyday – letting money fly out of their windows!

'Installing double glazed windows incorporating Pilkington energiKare™ can reduce the amount of heat loss by up to 90 per cent and cut fuel bills by an average of around £80-£100 each year - a clear benefit to the planet and the pockets of consumers.'

Sign up now to take advantage of the increased consumer interest the advert will create. To find out how to join Pilkington in the energy efficiency revolution log onto http://www.pilkington.co.uk/energikare.