Ultra
Installer Scheme Goes From Strength to Strength
Ultraframe says that its Ultra Installer Scheme continues
to go from strength to strength. A positive start to the New Year has
seen five new members accepted onto the elite Scheme in the last four
weeks, further improving the level of Ultra Installer coverage around
the UK.
Established
in 2003, the Scheme offers quality installation companies with the chance
to become independently accredited by the BBA, providing peace of mind
to potential conservatory buyers. Members also enjoy a whole host of business
benefits provided by Ultraframe such as sales leads, access to exclusive
retail literature and the option to provide a competitively priced Insurance
Backed Guarantee to their customers.
Mark Hanson, Marketing Manager at Ultraframe and Ultra Installer Scheme
Manager commented: ‘We are pleased to welcome our latest members
into the Ultra Installer Scheme. The Scheme has developed over the last
five years into what we believe is the most robust scheme of its type
in the industry. The independent inspections that all members undergo
on an ongoing basis mean that the Ultra Installer Scheme can offer consumers
a simple way to find reputable and accredited installation companies.
Times are hard, not just in the glass & glazing sector but in all
areas of consumer spending. The impending credit crunch has meant that
companies have to fight harder for every pound the consumer has to spend,
particularly on big ticket purchases such as conservatories; and so initiatives
such as the Ultra Installer Scheme which provide leads for companies and
peace of mind for consumers are all important at a time like this.
One of the new intake of members, Custom Conservatories, based at Cadbury
Garden Centre in Congresbury, Somerset has received seven leads in the
first few weeks of membership and is pleased to have been accepted onto
the prestigious Scheme.
Dean Souch, Conservatory Manager at Custom Conservatories commented: ‘We
believe that our membership of the Ultra Installer Scheme will be a great
help to us in converting leads. Although we are already established and
well known within the local area, an independent stamp of approval from
a respected body such as the BBA gives potential customers that extra
confidence that they should choose us to fit their conservatory. We look
forward to a successful year ahead.’
Members of the Scheme are listed on the Ultraframe website, where each
of them has their own page, featuring their logo, images of installations/showsites
and information about the company. The Ultraframe Marketing team works
hard to drive consumers onto the website where they can then capture their
details and generate sales leads for members. During the first three weeks
in January, traditionally a ‘lean’ month within the industry,
well over 600 leads have already been generated for Ultra Installer Scheme
members.
Mark Hanson concluded: ‘Word is spreading about the success of the
Ultra Installer Scheme with waiting lists now in operation in many areas
of the country. Ultraframe believe that Schemes such as ours demonstrate
a member’s commitment to product and service excellence and also
give them a tool to allow them to distinguish themselves form the local
competition, allowing them to charge and justify a price premium where
necessary. Combined with other initiatives such as the Certificate of
Authenticity; the Ultra Installer Scheme is part of Ultraframe’s
ongoing strategy to position ourselves as not only the market leader to
the trade, but also as the ‘Consumer Champion’ to homeowners.
We believe that this winning combination will allow our customers to succeed,
despite the current economic climate.’
Tel: 01200 414659
Web: http://www.ultraframe-conservatories.co.uk
