Replacement
Door and Window Market - UK 2008-2012
A new AMA report provides insight into the key replacement
door and window market market.
First published in 1990, this report on the Domestic Replacement Door
and Window market is the 9th Edition, and represents a detailed review
of developments within the domestic replacement sector, with interpretation
of trends and their implications for the future.
Many changes in the industry have taken place over the last 10-15 years
in terms of products, materials, methods of distribution, competitive
structures and marketing techniques as the market has matured.
The
UK market for replacement domestic doors and windows is facing major challenges
in 2008. The market is large, but mature, and volumes are declining. As
companies compete for business in a strongly price oriented market, major
problems have resulted in substantial restructuring in 2007, as the market
adjusts and consolidates.
The market is also having to adapt to meet the requirements of legislation
and the issue of sustainability, and a much wider and deeper awareness
of the environmental, social and economic impact of all building works
are also significant factors in this market. These factors, combined with
external factors such as changes in interest rates, the slowing house
market and the impact of the 'credit crunch' which began to impact the
market in the latter half of 2007, are combining to further pressurise
this market and more rationalisation is expected. The impact of these
issues can be clearly seen in the chart above.
In 2007, the private home improvement market for doors and windows has
declined, with a high percentage of homes in the private sector now fitted
with replacement windows. The proportion of 'replacements of replacements'
in this market has increased in recent years, but this has not made up
for the decline overall. The social housing sector has been buoyant in
2007 and in the recent past, with the government's Decent Homes initiative
driving refurbishment programmes. Our estimate of the total value of the
replacement windows market in 2007 is around £1340m, at installed
prices. The total estimated value of the replacement market for patio
doors was around £200m at installed prices in 2007, while the total
installed value of the residential door market is estimated at around
£880m.
PVCu is the dominant frame material, particularly in window applications,
but market saturation has been reached with increasing competition from
timber and aluminium. In addition, composites are a growing market in
new build and public sector replacement markets, with the private replacement
markeyt offering increasing opportunities for growth.
The overall prospects for the replacement doors and windows market for
2008 remain downbeat, with a forecast decline of around 3%, reflecting
a combination of market saturation, continued pressure on prices throughout
the supply chain and the impact of the current credit crunch. In addition,
the economy is set to slow down in 2008-09 and falling house prices are
also likely to slow the market. In the medium term, some recovery may
be achieved and the sector will offer growth prospects in some niche applications.
AMA Research's ‘Replacement Doors and Windows Market UK 2008-2012’
report is available in hard copy or electronic format for £625 and
can be ordered online at http://www.amaresearch.co.uk
or by calling 0871 3103450.
Email: sales@amaresearch.com
