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WER
Market Growing
Dear Richard
I am writing with reference to the letter from BM TRADA published in last
week's Glazine in which Simon Beer warns about the potential 'C rating
squeeze on small manufacturers.' In one respect, I take on board what
Simon is saying. He's right to wave the red flag. Glass manufacturers
do need to take current market developments as a wake up call to achieve
Part 3.
But while BM TRADA is warning of complacency, we shouldn't overlook the
significant chunk of the market that has already moved on. The supply
chain is changing daily as more companies embrace the benefits of achieving
A, B and C window energy ratings, even if it means changing the way they
do business. As many fabricators have already found, the switch to one
of any of the expansive network of glass suppliers offering units that
achieve C rated windows is fast and straightforward. Significant investment
continues to be made in order for glass manufacturers to improve productivity,
future proof products and make insulating glass units that are suitable
for energy rated windows.
The market for energy rated windows continues to open up fast as demonstrated
by Safestyle, already on national TV pushing the demand for C rated windows
into our homes.
Much has been publicised about Pilkington's energiKare and just last week,
St Gobain launched its improved Planitherm Total low emissivity glass.
Both these companies are growing the WER market in innovative ways that
do not necessarily require argon gas, especially when a high performance
warm edge technology is used.
Yours sincerely
Andy Ball
Marketing and Business Development Manager Edgetech
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