Sierra's in the Market for Customer Support

Super-fabricator Sierra Windows has launched a new suite of retail marketing literature to provide installers with a dedicated marketing support service, helping them to set their products apart from others in the market.

Sierra's new 'Design Inspiration' and 'Vibrant Living' retail brochures give homeowners information and advice about home improvement methods and all of the products that are available to them.

To help installers generate leads and win new business through product promotion, Sierra's comprehensive marketing guides also contain detailed information about the wide-ranging benefits of PVC-U products for the home.

Brain Webb, divisional sales and marketing director, Sierra Windows, said: ‘Our 'Design Inspiration' brochure is a glossy lifestyle information guide that introduces homeowners to the benefits of home improvements and explains how they can transform their property whilst adding considerable value.

‘'Vibrant Living,' the second of our retail brochures, takes this one step further and is a much more detailed and diverse piece of literature covering everything from reducing household bills with energy-efficient PVC-U windows to the very latest colours and innovative products available for the home.

‘Both brochures have been designed so that installers' company details can be overprinted onto the back. Added to that we can also create bespoke front covers when requested so that the brochure incorporates the companies' individual branding ensuring they achieve continuity across all elements of their business.’

Sierra has a wide variety of comprehensive marketing resources on offer to its customers and with its own in-house design studio can cater for all design requirements and marketing needs.

Brian said: ‘Sierra offers installers a comprehensive support package to cover all marketing requirements and our contemporary retail marketing literature is proving to be extremely popular.
‘With more than 30 years' manufacturing experience, Sierra is dedicated to providing everything an installer needs to increase sales and improve profit margins.’

He added: ‘In a challenging marketplace and with consumer demand growing, it is important that installers have the best resources available to them to market their products properly and this will help them to attract new business in an increasingly tight market.’

For more information about Sierra's new retail brochures and wide range of products call 0808 178 3455 or visit http://www.sierrawindows.co.uk.