Thumbs Up for Crystal's Very Big Showhouse

Crystal Direct has been inviting installers to visit its factory for a guided tour - a move that is proving extremely popular among prospects and existing customers.

The latest installer to take up the invitation was Steve Allard, Managing Director of AA Plastics Ltd in Norfolk. As well as a chance to look around Crystal's facilities, meet staff and see first hand the care and attention with which frames and sealed units are assembled at Crystal, the day also includes a delicious free lunch and the chance for Crystal and its customers to get to know each other better. The factory is probably unique among large national trade fabricators in making both internally glazed all welded frames and externally glazed mechanically jointed windows.

Brian Geraghty, Operations Director (Top Centre) meeting with customers on a guided tour

‘I really enjoyed my visit to Crystal. We switched to the company as a direct result of the tour,’ Steve Allard explained. ‘The staff were hospitable and took time to answer any questions. The tour was professionally carried out and was interesting and informative. And who doesn't enjoy a free lunch?!’

Martin Randall, Crystal's Chairman, believes the initiative is a valuable exercise from Crystal's perspective too. ‘The tour and free lunch give potential and existing customers the opportunity to find out more about us, see how we do it and put names to faces. Customers really are at the heart of our business and it's important to us that they understand how we operate and experience directly our quality control and standards - after all, seeing is believing!’

Faced with difficult market conditions, Crystal believes its innovative and personalised approach is paying dividends. The company is experiencing a sustained period of growth. And thanks to its free marketing support packages, so are many of its customers.

To take a tour and enjoy a free lunch simply call Crystal on 01462 489900.

Web: http://www.crystal-direct.co.uk