Deceuninck Launches New 'House' Magazine

Deceuninck has just released the first edition of the company’s new house magazine: Windowshopper. The high quality, stylishly designed 24-page glossy will be published twice yearly in Spring and Autumn.

The magazine has a real lifestyle feel and is designed to appeal to all market sectors from installers and fabricators to consumers. For installers and fabricators, there will be topical articles on areas of interest for the industry, plus features on Deceuninck products and services. For consumers, there will be helpful advice on difficult areas such as planning permission plus features including comparisons between PVC-U and timber. The feature-packed first edition spotlights the new Deceuninck bi-folding door, looks at window energy ratings and considers PVC-U and the environment.

The hope is that not only will fabricators and installers find Windowshopper an interesting read, but that they will also find it a useful marketing tool. After all, a magazine focusing on high quality products and providing valuable information is a useful thing to be able to give to customers or leave in showrooms to reinforce brand image. Special dispensers are also available to hold and display the magazine in showrooms and on trade counters.

Windowshopper has been designed and produced by members of the Deceuninck team, and has a high quality look and authoritative feel. So what made Deceuninck decide to launch Windowshopper?

Karma Abourachid, Deceuninck Marketing Assistant, explained: ‘We speak to Deceuninck customers all the time and often find they're not totally aware of the full range of products we as a business can offer. When we mention our decking or cladding, for example, they're always amazed that our range has so much diversity. We were looking for a way to let our customers know about our range as well as give them valuable industry insights. A magazine seemed like the best way to do this.’

So is Karma pleased with the inaugural edition? Very much so: ‘We have put a lot of hard work into the magazine and it's great to see how well it's paid off. I'm delighted by the look of the magazine and the depth of its coverage. Early feedback from our customers suggests that they're finding it an interesting read too, simply because there's nothing else out there like it. I'm really looking forward to putting together the second edition!’

Copies and dispensers can be requested by emailing directly to nicky.cann@deceuninck.com or calling Nicky or Karma directly on 01249 816969 with your name and address details.