energiKare Tour De Force

The end of October marked the conclusion of a major countrywide tour by Pilkington to spread the word about their new energy efficient IGU Pilkington energiKare'.

The tour was the biggest energy efficient glazing event held in the UK after more than 350 attendees from window and glass processing companies across the country joined Pilkington to hear about the exciting new product. Each went away with a wealth of information about Pilkington energiKare' and the benefits of being a partner in the scheme.

At the events, Product Manager, Andy McDowell and Sales and Marketing Support Manager, Anne Quayle were on hand to update the audiences on the new product. The seminar included information about the Window Energy Rating scheme and the benefits of accreditation from the Energy Saving Trust as well as how the new brand will be marketed to consumers in the coming months, and most importantly, how customers can get involved.

Andy McDowell, Product Manager, Pilkington, explained why the events were so popular: 'The market for energy efficient windows; that is, those rated at C and above, is growing fast. Pilkington energiKareTM offers window companies an off-the-shelf solution which meets the growing demand of consumers for energy efficient products. Signing up to be a Pilkington partner also gives you the opportunity to add value to your product offering and differentiate yourself from the competition.'

Gaby Mendham, Director, Wilson Eco Glass, attended the event in Norwich, she said: 'I'm extremely pleased that Pilkington came to Norwich, as the area is a major player in the glass industry. The event itself was very informative and well presented. I'm excited by the launch and I think it will be excellent for the industry. As a company we are very pleased to be a partner of Pilkington and I think the future looks good for Pilkington energiKare'.

Pilkington energiKareTM is normally made up of 4mm Pilkington K GlassTM and 4mm Pilkington OptiwhiteTM and must be filled with argon gas, conforming to EN1279 Part 3. When combined with just standard, low cost aluminium spacer bar, it offers an easy to process, cost effective product that is readily available throughout the UK. What's more, with no significant change for processors, Pilkington energiKareTM IGUs help window fabricators and installers achieve the aspirational band C rating, hassle free.

With dedicated trade and consumer websites, as well as specific marketing and sales literature, providing stockists with excellent support, it is not surprising that so many people joined Pilkington at the events and are now part of the Pilkington energiKare' evolution.

Following the nationwide tour, Pilkington energiKare' will soon be hitting TV screens across the country. The TV advertising campaign begins in February 2008, so be sure to look out for the commercials early next year.

For more information log onto the dedicated Pilkington energiKare' website at www.pilkington.co.uk/energikare