Safestyle UK Secures Sponsorship with ITV

Safestyle UK, the window and door installer, has launched a major new marketing campaign, which will see the company sponsor regional programming in the ITV West Country region for the next 12 months.

The deal comes as Safestyle UK continues to expand its regionalised operations and allows it to maintain an extensive media presence in what is for the company a largely untapped area.

The new TV sponsorship package is designed to complement the existing and traditional Safestyle media strategy, which has seen a string of recognisable celebrities, including Cannon and Ball, Ken Morley and Cheryl Baker host the company’s hugely successful and award-winning television advertising campaigns.

Explaining the new deal, Mani Bhatoa, Head of Safestyle Marketing commented: ‘supporting more than 40 sales and installation branches which service the entire country often results in us running TV campaigns with uniform national coverage. However, the Devon and Cornwall areas are still relatively new to Safestyle so a more bespoke approach is entirely appropriate.

‘I am confident this new regionalised ITV package will complement our existing media activity in the region and provide Safestyle with a high impact, high credibility platform on which to continue expansion into the south west.’

The agreement will see Safestyle sponsoring programme coverage on the early evening 19.30 Thursday night slot for the duration of 2008 and also includes 18 weeks sponsorship coverage of the popular 17.30 Sunday teatime programme slot. It will be used by Safestyle to promote its Energy Saving Trust endorsed double glazing.

The Safestyle UK deal was brokered by Leeds based media agency Brilliant Media - further details of the package remain undisclosed.

Web: http://www.safestyle-windows.co.uk