Heritage Secures New Window Energy Ratings

Specialist supplier to the trade, Heritage Trade Frames, has launched its new range of high-performance energy rated windows to help customers grow their market share.

Following ongoing research and development, Heritage is now able to offer a comprehensive range of A, B, C, D and E rated windows, including ‘C’ rated as standard from the beginning of May.

As an established Profile 22 trade fabricator, Heritage uses the flexible FS70 system, as well as the systems company’s recycled composite material (RCM) reinforcement.

RCM replaces steel or aluminium reinforcements in the manufacturing process helping to deliver improved energy-efficiency performance and this makes it easier to achieve a higher Window Energy Rating (WER).

Sean Munsie, managing director, Heritage said: ‘As consumers become more aware of their carbon footprint, energy rated products are generating new opportunities in the marketplace and moving forward, it is likely that ‘C’ rated windows will become standard for the industry as a whole.

‘By determining where the market is headed, we are able to give our customers a heads-up on the new consumer trends and as a result help them future proof their business.’

The Energy Savings Trust suggests that windows rated A, B, or C deliver significant savings to the homeowner as they use a reduced amount of energy, have less of an environmental impact and are subsequently cheaper to run – a powerful consumer message.

Sean said: ‘In today’s eco-conscious market there is growing consumer demand for more sustainable and energy-efficient products but these don’t just benefit the environment – the industry can take advantage of this strong marketing opportunity to increase its product range and win new business sales.

‘Consumers will also benefit from significant reductions in heating bills and with the recent increases in energy prices this message is even more relevant. We are sure that with the right products and marketing mix, WERs will have a pre-primed audience.’ Heritage is committed to providing its customers with the best service possible and with a little forward thinking, Sean believes that the company can keep ahead of the ever-changing market demands.

He added: ‘As one of the first companies to convert solely to Profile 22’s FS70 system, we have received very positive feedback from our installers about both its aesthetic qualities and advanced performance.

‘In today’s climate it is imperative to have the right products on offer and by seizing the opportunities that window energy ratings can provide, installers will be able to secure their place in an increasingly tight market.’

For more information about Heritage’s new Window Energy Ratings call 01204 664 700 and to find out about Profile 22’s FS70 system and others visit http://www.profile22.co.uk or call 01952 290910.