The Olympics Isn't the Only Opportunity, says Windowbase

The 2012 Olympics offers huge opportunities for the window industry. But Damian Kemp, Commercial Manager of Windowbase, the prospect database provider, says it's not the only boom area to focus on:

‘While the Olympics offers a welcome boost for the window industry, fabricators need to be alert to other opportunities. Just last month (27th Feb 08) Birmingham City Council announced its 'Big City Plan' to invest over £10 billion in regeneration and development. There's also a huge nationwide school and hospital rebuilding programme afoot. Businesses that leave it too late to start marketing to those likely to carry out the work may miss the boat.

‘Our detailed database of the window industry can be segmented by sector so that customers can specifically target those most likely to be carrying out the work. Extensive research means that customers can come to us and ask for selections based on other criteria too - some might want timber window companies or aluminium fabricators to take advantage of the booming market for those materials while others want PVC-U fabricators in the South. What's important is that they can get to the prospects that are most likely to be interested in what they're selling.’

For more information visit http://www.windowbase.info