TwentyFour-Seven from Swish Records 'Rapid' Growth

Swish Window and Door Systems has reported a significant new business win to sign leading fabricator Rapid Frame to its new advanced TwentyFour-Seven system.

Supporting its own established installer network, a unique brand and a turnover of more than 600 units per week, the trade fabricator selected Swish to support its ambitions for major future growth.

Martin Corcoran, managing director, Rapid Frame said: ‘We're looking to grow and have set ourselves the target of hitting 2,000 units per week within five years and we wanted a system supplier that we felt could support us in achieving that aim.

‘We had considered Swish on a couple of earlier occasions but felt that the launch of TwentyFour-Seven meant that time was now right to make the change.’

The £6.5million TwentyFour-Seven system from Swish, was launched in summer last year, going into production on schedule at the beginning of this. The system has a number of technical and aesthetic qualities designed to support fabricators and installers differentiate their ranges in a rapidly shifting market.

This includes 'modern' curved lines designed to appeal to the growing consumer trend for shaped designs, while it is also available in a number of foiled finishes in addition to standard white. Safety and security features include dedicated internal beading and fully integrated locks and handles.

The system also features a number of built in 'quick wins' for fabricators and installers. It also includes a five chamber system coupled with unique low line gasket that helps the suite to secure maximum glass area making it much easier to achieve an 'A' class energy rating. Other efficiencies designed to make fabrication and installation easier and faster include self-locating hardware, clip-in glazing bridges and a pre-gasketing system.

Martin said: ‘Technically one of the advantages that we could see was that the system would still be familiar to our fabrication team and network installers while delivering a number of production advantages.

‘We also felt that its 'clean' design would have major consumer appeal whether sold as a 'classic' or 'modern' product.’

‘There was also a 'fit' between Rapid's plan's to grow its own Formula One brand and the brand strength delivered by Swish. While the technical element played a part we recognised that we could mobilise Swish's brand strength to support and grow our own brand through association’, said Martin.

The fabricator becomes the latest of a rapidly growing number of businesses to sign-up to the TwentyFour-Seven system which recorded in excess of £1million of new business.
Paul Lindsay, general manager, Swish Window and Door Systems, said: ‘Signing a fabricator the calibre of Rapid Frame is testimony to the value that the industry sees in the Swish brand and the TwentyFour-Seven system.

‘We have looked at each and every aspect of our business, whether the new TwentyFour-Seven suite or Traditional 70 to see where we can add value to support the fabricators and installers against the backdrop of changing market conditions.

‘This and our ongoing research and development programme puts our business and by implication our customers businesses at the forefront of industry innovation.

‘This technical innovation coupled with our brand strength is a powerful combination in an increasingly retail focussed market place.’

For more information on TwentyFour-Seven and how it can give your business the edge or on the Traditional 70 call Swish Window and Door Systems on 0808 178 3040 or visit http://www.swishwindows.co.uk.