Pilkington energiKare™ Hits the Road

The Pilkington energiKare™ evolution has stepped up a gear now that Nijman-Zeetank, one of the UK hauliers for Pilkington, has had eight of its floatliners branded with the logo of the new energy efficient insulating glass unit.

With a fleet of 130 vehicles, which can each carry up to 25 tonnes of glass, Nijman-Zeetank delivers glass from the Pilkington manufacturing facilities in St Helens to merchants and processors across the country. The Pilkington energiKare™ design and website address now feature on the rear door of the haulier company’s vehicles.

Anne Quayle, Marketing and Sales Support Manager, Pilkington, said: 'Our vehicles are moving advertising opportunities and have been very helpful over the years in reinforcing our product brands, such as, Pilkington K Glass™ and Pilkington Activ™ to raise awareness with people across the country. The delivery of new floatliners is a great way for us to introduce our new logo to householders up and down the UK.'

Following a successful trade campaign, which has included a nationwide tour attended by more than 350 window companies, and the launch of a consumer website with a host of energy saving tips and information, the floatliners’ branding is the next step in a campaign to increase public awareness of Pilkington energiKare™. Television advertisements for the IGU will be shown across the country in February 2008.

In conjunction with most framing materials, Pilkington energiKare™ meets the requirements of Energy Saving Recommended Scheme set out by the Energy Saving Trust. It easily exceeds the requirements for compliance of Part L of Building Regulations and there is minimal process change for processors, helping window fabricators and installers achieve a Window Energy Rating (WER) of at least a C, hassle free.

Visit http://www.pilkington.co.uk/energiKare to find out more.