Emplas Tape Records Increase in Profits

Examination of Emplas' strategic business plan has revealed that during the last 12 months trade sales have increased by 60%, partly due to the company’s Bespoke Marketing initiatives for customers and especially because of its unique 'Branded Protective Tape' facility for trade customers.

Mark Holloway, Emplas National Sales Manager, said:

‘Although some people in the industry may be surprised at this unique level of quality control, we remove all the Profile 22 protective tape from windows at the end of the manufacturing line, then thoroughly clean the product, following which we then re-apply protective tape. This makes sure there are no nasty surprises to installers when they are removing the tape on site. The advantages are a guaranteed finish of which Emplas takes great pride.’

‘The main benefit to Emplas customers is that they can have their own printed tape on windows to create their own unique branded product, and at no additional charge. We currently have over 30 customers enjoying this unique service. They can of course still have ‘Profile 22’ or ‘Emplas’ branded tape if they wish.’

Mark concluded:

'Branded tape is one of a number of Bespoke Marketing initiatives we carry out for our customers, and has helped Emplas to achieve serious growth in 2007.'

For further details, contact Mark or Gayle on 01933 685714, email info@emplas.co.uk or visit http://www.emplas.co.uk