Insight Data helps Companies Win more Business

In a consolidating or difficult market some companies opt to ‘batten down the hatches’ and ride the storm. But David Lewis, General Manager of Insight Data (pictured) argues whether this is the right thing to do.

‘You can be sure your competitors are talking to your customers right now. If companies aren't out there promoting their business there is a real risk they'll lose market share or margin, this then forces further cost-cutting and the spiral continues’ warns David.

David, who has over 20 years experience in the building supplies sector, urges companies to think about their marketing strategy in 2008. ‘Investing in quality, intelligent data enables companies to quickly target key potential customers and outmanoeuvre competitors.’

Insight Data has developed a unique database of 15,000 window and conservatory fabricators and installers. But unlike other data providers, Insight updates the database every day and provides clients with fresh data every month. ‘It's a waste of time and money working with old, out of date or incorrect data’ adds David, ‘by switching to Insight Data clients have the most up-to-date data available’.

As well as detailed contact data on fabricators and installers, the database holds essential information on thousands of companies such as which window/conservatory profile system is used and how many frames per week are supplied/installed.

The database is available on monthly license which includes monthly updates via CD. For customers who use the data for direct mail, Insight Data can also help. David explains ‘Many clients find it time consuming to print letters, design flyers and stuff thousands of envelopes on a regular monthly basis, so Insight launched a direct mail division 12 months ago. Clients can now outsource the entire campaign - from designing marketing material and printing personalised letters to stuffing, sealing and mailing the material.’

For more information, contact David Lewis on 01934 645805 or visit the website http://www.insightdata.co.uk