WHS Halo Curries Favour on the Sub-Continent

Systems company WHS Halo has moved to secure the growth and long-term future of the business with a ground-breaking alliance in India. The company has joined forces with the Ajay Industrial Corporation in a deal which will see Ajay extrude WHS Halo's System 10 profile in the sub-continent. WHS Halo will supply tool, technical and profile design support; as well as input on sales and marketing.

The deal is in response to the real growth opportunities that India offers. These are as a result - among other things - of its democratic structure, its enterprise culture and its window styles, particular casements, being similar to those in the UK - a legacy of the two countries' colonial history. The country has an expanding middle class in its cities; a large, skilled workforce and has made considerable developments in areas such as information technology. Economic growth is currently running at around 9%.

The Ajay Industrial Corporation - founded in 1961 - is an ideal partner for the overseas expansion because of its long history and experience of thermoplastic extrusion. It currently operates in a wide range of extrusion market sectors - domestic, commercial and industrial. The company is, for instance, the largest supplier of automotive extruded parts in India. Head-quartered in Delhi, the company is also well placed to manage the considerable logistic challenges of distribution in such a vast country.

WHS Halo Managing Director Winston Duguid says of the initiative: ‘We have looked at markets all over the world - and wherever the British have been there is a legacy of casement windows. India in particular has a number of attractions; and its skilled workforce, huge market potential and legal and business structures make it a natural and logical choice for joint venture initiatives. Through the alliance with Ajay in India, we will further secure the long-term future of our business; in tandem with our commitment to, and focus on, success in Britain and Ireland’.

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Web: http://www.whs-halo.co.uk