Stand F070
Are
you part of the Pilkington Activ™
revolution? If not then perhaps you should take a look at what you are
missing when visiting this year's Glassex. Pilkington Activ™ is sponsoring
the Glassex Conservatory Design Competition this year and will have a
team at the event on a stand adjacent to the CDC Winners' Pavilion to
answer questions about Pilkington Activ™ and the incredible success
window and conservatory installers are enjoying with the product throughout
Britain.
The
TV and press advertising and publicity campaign is being refreshed with
brand new commercials and an even bigger spend on prime time television
in the weeks around this year's Glassex. The spring 2007 campaign will
bring the Pilkington Activ™ advertising spend to more than £2
million in just 12 months, believed to be by far the biggest consumer
advertising drive undertaken for any flat glass product in the UK.
This will sustain the huge impact achieved by the original campaigns last
year, which drove a ten-fold increase in sales in a single year resulting
in a huge resurgence in home improvement sales for installers.
‘The reaction to the launch of the advertising, public relations
and Internet campaigns to support Pilkington Activ™ was beyond any
expectations,’ says Matt Buckley, Pilkington Building Products' Marketing
Director. ‘I am delighted that the way this has been achieved has
been through our customers and their customers, with the glazing industry
enjoying some excellent sales increases throughout the UK as a result.
Glassex and our involvement with the Conservatory Design Competition offers
us an excellent chance to meet anyone who wants to be a part of this success’
In addition to Pilkington Activ™ the company will also be offering
information on a range of the company's other high performance products
for insulation, fire, security and architectural applications.
Web: http://www.pilkington.com